ISBN: | 1576601498 |
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ISBN: | 9781576601495 |
编目源: | DLC DLC DLC |
个人名称: | Benson, James M. |
题名: | 22 keys to sales success : how to make it big in financial services / James M. Benson, Paul Karasik. |
索书号: | F830/B474E |
出版发行项: | Princeton : Bloomberg Press, c2004. |
载体形态: | xi, 203 p. : ill. ; 24 cm. |
格式化内容附注: | Take control of the sale -- Focus on clients, not compensation -- Position with mission -- Go long and deep -- You've got to believe -- Don't be afraid to walk away -- Give them something to say "yes" to -- Develop a marketing plan -- Follow the 60-20-20 rule -- Automate your sales process -- Open the Johari window -- Market yourself as the expert -- Generate new business opportunities with existing clients -- Master the art of communication -- Demand objections -- Always be closing -- Be your own sales manager -- Cultivate your referrals -- Create your compelling vision -- Close more sales with scripting -- Make them love you -- Energize your success. |