书目详细信息
： Demand-driven business strategy :
书目信息 机读格式(MARC)
| ISBN： | 9781032127668 |
|---|---|
| ISBN： | 103212766X |
| ISBN： | 9781032127651 |
| ISBN： | 1032127651 |
| 编目源： | DLC DLC |
| 个人名称： | Molenaar, Cor, |
| 题名： | Demand-driven business strategy : digital transformation and business model innovation / Cor Molenaar. |
| 索书号： | C936/M718E |
| 载体形态： | xii, 180 pages : illustrations (black and white) ; 25 cm. |
| 书目附注： | Includes bibliographical references and index. |
| 格式化内容附注： | Demand driven versus supply driven -- Shifting from a supply-driven to a demand driven economy: digitalization -- Community-based digital business models: platforms -- Machine learning: the role of artificial intelligence in a demand driven model -- Transforming existing business to succeed in a demand driven economy -- Building a demand driven business model -- Marketing in a demand driven economy: data as competitive advantage -- Transforming organizations: from digital to demand driven -- The new playground for organizations -- Competition and technology -- The road ahead -- Practical research: product-as-a-service in practice -- Business models and comparison. |