书目详细信息
： ADVERTISING, MANAGEMENT, AND SOCIETY: A BUSINESS P
书目信息 机读格式(MARC)
| ISBN： | 0070465282 0070465274 (pbk.) |
|---|---|
| 地理区域代码： | n-us--- |
| 个人名称： | Nicosia, Francesco M. |
| 题名： | Advertising, management, and society: a business point of view. [Edited by] Francesco M. Nicosia. |
| 索书号： | F713.8/N661E |
| 出版发行项： | New York, McGraw-Hill [1974] |
| 载体形态： | xx, 386 p. illus. 24 cm. |
| 一般附注： | A project of the Consumer research program, Graduate School of Business Administration, University of California at Berkeley. |
| 一般附注： | Based on testimony given before the Federal Trade Commission in 1971 by members of the American Association of Advertising Agencies and the Association of National Advertisers. |
| 书目附注： | Bibliography: p. 371-377. |