书目详细信息
： The complete guide to fundraising management /
书目信息 机读格式(MARC)
| ISBN： | 9780470375068 (cloth/website) |
|---|---|
| ISBN： | 047037506X (cloth/website) |
| 编目源： | DLC DLC BTCTA BAKER UKM YDXCP IBI C#P BWX W2U DLC |
| 地理区域代码： | n-us--- |
| 个人名称： | Weinstein, Stanley,1943- |
| 题名： | The complete guide to fundraising management / Stanley Weinstein. |
| 版本说明： | 3rd ed. |
| 索书号： | D771.27/W424E |
| 出版发行项： | Hoboken, N.J. : John Wiley & Sons, c2009. |
| 载体形态： | xxiii, 360 p. : ill. ; 24 cm. |
| 一般附注： | Includes index. |
| 格式化内容附注： | Five major fundraising principles -- Your organization and the nonprofit world -- Managing the resource development function -- The case for support and fundraising materials -- Managing information -- Prospect identification, research, and segmentation -- Nurturing relations -- Major gift programs -- Mail and email fundraising -- Telephone solicitations -- Special event fundraisers -- Grantmanship -- Planned giving -- Capital and endowment campaigns -- Human resources. |