书目详细信息
： Marketing theory
书目信息 机读格式(MARC)
| ISBN： | 1847870007 (cased) |
|---|---|
| 编目源： | DLC DLC DLC |
| 题名： | Marketing theory v.1 The Development of Marketing theory and its Philosophical Underpinnings / edited by Pauline Maclaran, Mike Saren, and Mark Tadajewski. |
| 版本说明： | 1st ed. |
| 索书号： | F713.50/M161E/1 |
| 出版发行项： | Thousand Oaks, CA : SAGE Publications, 2008. |
| 载体形态： | 3 v. : ill. ; 25 cm. |
| 格式化内容附注： | v. 1. The development of marketing theory and its philosophical underpinnings -- v. 2. Major theoretical debates and contemporary issues in marketing theory -- v. 3. The impact of theory on representations of the consumer and the marketing organisation. |