书目详细信息
： Advertising in the age of persuasion :
书目信息 机读格式(MARC)
| ISBN： | 9780230116948 (hbk.) |
|---|---|
| ISBN： | 0230116949 (hbk.) |
| 编目源： | UK-WkNB UK-WkNB |
| 个人名称： | Spring, Dawn. |
| 题名： | Advertising in the age of persuasion : Building brand America, 1941-1961 / Dawn Spring. |
| 索书号： | F063.2/S769E |
| 出版发行项： | Basingstoke : Palgrave Macmillan, 2011. |
| 载体形态： | x, 235 p. : ill. ; 22x15 cm. |
| 书目附注： | Includes bibliographical references (p. [215]-226) and index. |
| 格式化内容附注： | Persuaders in the Public Interest Miracle, USA The Brand Names Foundation's 'Worthwhile Community Activity' Advertising - A New Weapon in the Worldwide Fight for Freedom Saving the World through Religious Revival The Crusade for Freedom One Nation, One World with Television 'The Conscience of America' and 'The Arsenal of Persuasion'. |