书目详细信息
： SOCIAL MARKETING IN THE 21ST CENTURY /
书目信息 机读格式(MARC)
| ISBN： | 141291633X |
|---|---|
| ISBN： | 1412916348 |
| 个人名称： | Andreasen, Alan R.,1934- |
| 题名： | Social marketing in the 21st century / Alan R. Andreasen. |
| 索书号： | F713.5/A557E |
| 出版发行项： | Thousand Oaks, Calif. : SAGE Publications, c2006. |
| 载体形态： | xi, 264 p. : ill. ; 24 cm. |
| 书目附注： | Includes bibliographical references (p. 237-252) and index. |
| 格式化内容附注： | Social change, social problems and 21st century social marketing -- Creating and framing the agenda -- The structure of social problems -- The role of social marketing -- Setting priorities with social marketing -- Beyond downstream interventions : influencing communities -- Structural change : influencing lawmakers and regulators -- Structural change : recruiting business allies -- Recruiting allies in the media and the health-care communities -- Repostioning social marketing for the 21st century. |