书目详细信息
： The aging consumer :
书目信息 机读格式(MARC)
| ISBN： | 9781848728103 |
|---|---|
| ISBN： | 1848728107 |
| ISBN： | 9781848728110 (pbk.) |
| ISBN： | 1848728115 (pbk.) |
| 其他标准号： | 40018029646 |
| 编目源： | DLC DLC YDX BTCTA YDXCP CDX |
| 题名： | The aging consumer : perspectives from psychology and economics / edited by Aimee Drolet, Norbert Schwarz, Carolyn Yoon. |
| 索书号： | F713.55/D785E |
| 出版发行项： | New York, NY : Routledge, c2010. |
| 载体形态： | xxi, 301 p. : ill. ; 24 cm. |
| 书目附注： | Includes bibliographical references and indexes. |
| 格式化内容附注： | Cognitive psychology and neuroscience of aging / Angela H. Gutchess -- Spending patterns in the older population / Michael D. Hurd and Susann Rohwedder -- Socioemotional selectivity theory : implications for consumer research / Aimee Drolet ... [et al.] -- Aging-related changes in decision making / Ellen Peters -- Do workers prepare rationally for retirement? / Gary Burtless -- New choices, new information : do choice abundance and information complexity hurt aging consumers' medical decision making? / Stacy L. Wood, Judith A. Shinogle, and Melayne M. McInnes -- The aging consumer and intergenerational transmission of cherished possessions / Carolyn Folkman Curasi, Linda L. Price, and Eric J. Arnould -- Comprehension of marketing communications among older consumers / Carolyn M. Bonifield and Catherine A. Cole -- Impact of age on brand choice / Raphaelle Lambert-Pandraud and Gilles Laurent -- Why do older consumers tell us they are more satisfied? / Carolyn Yoon, Fred Feinberg, and Norbert Schwarz -- Age-branding / Harry R. Moody and Sanjay Sood -- Designing products for older consumers : a human factors perspective / Neil Charness, Michael Champion, and Ryan Yordon. |