书目详细信息
： International business marketing in emerging country markets :
书目信息 机读格式(MARC)
| ISBN： | 9781847202512 (hardcover) |
|---|---|
| ISBN： | 1847202519 (hardcover) |
| 编目源： | DLC DLC BAKER BTCTA BWKUK YDXCP BWK UKM DLC |
| 地理区域代码： | d------ |
| 个人名称： | Jansson, Hans. |
| 题名： | International business marketing in emerging country markets : the third wave of internationalization of firms / Hans Jansson. |
| 索书号： | F74/J35E |
| 出版发行项： | Cheltenham, UK ; Northampton, MA : Edward Elgar, c2007. |
| 载体形态： | xxiv, 238 p. : ill. ; 24 cm. |
| 书目附注： | Includes bibliographical references (p. 213-227) and indexes. |
| 格式化内容附注： | International business networks, institutions and MNC organization -- The international business marketing model -- Network, linkage and competitive strategies -- Project marketing cycles and action networks -- European, Chinese and Russian business networks -- Business marketing strategy in the internationalization process -- Internal network organization of the internationalized firm -- Local and regional network organization for dyads and triads. |