书目详细信息
： Contemporary perspectives on corporate marketing :
书目信息 机读格式(MARC)
| ISBN： | 9780415662093 (hardback) |
|---|---|
| 编目源： | DLC DLC |
| 题名： | Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the 21st century / edited by John M.T. Balmer, Laura Illia and Almudena Gonzalez del Valle Brena. |
| 索书号： | F272-05/B194E |
| 出版发行项： | Abingdon, Oxon : Routledge, 2013. |
| 载体形态： | xix, 156 pages ; 24 cm. |
| 书目附注： | Includes bibliographical references and index. |