书目详细信息
： Capture the mindshare and the market share will follow :
书目信息 机读格式(MARC)
| ISBN： | 9781137278517 (alk. paper) |
|---|---|
| 编目源： | DLC DLC DLC |
| 个人名称： | Gill, Libby. |
| 题名： | Capture the mindshare and the market share will follow : the art and science of building brands / Libby Gill. |
| 版本说明： | First edition. |
| 索书号： | F715.4-05/G475E |
| 载体形态： | 234 pages ; 25 cm |
| 书目附注： | Includes bibliographical references and index. |
| 格式化内容附注： | Clarify: discovering your emotional assignment -- Commit: the non-negotiable promise of excellence -- Collaborate : creating your brand : one conversation at a time -- Connect : creating the authentic emotional link -- Compete: what makes you so special? -- Communicate : "talking your walk" to influence and inspire -- Contribute : if not you, who? -- Summation : the eighth C. |