[{"NUM":21,"bookMap":{"种次F":"","标准编码":"7-5017-7274-6","可外借数":4,"上月外借册数":0,"去年外借册数":0,"封面":"","采编审核":0,"分类字符数据":"","全文服务器ID":0,"操作员":1,"索书号2":"","种次数据":"","内容介绍1":"","语种":"","本月外借册数":0,"排架号":"","库键码":1,"ILAS记录号":320304,"出版日期":"2006","已外借数":0,"COVERPATH":"http://img3.douban.com/lpic/s1546853.jpg","题名2":"宝洁与联合利华:全球两大日化帝国的品牌行销策略","采编审核员":"","分类号":"","出版地":"北京","索书号":"F471.267/M14","价格":0,"索书号5":"","索书号6":"","种次字母":"","索书号3":"","责任者一":"","索书号4":"","索书号9":"","翻阅次数":0,"主键码":130053,"索书号7":"","索书号8":"","SUMMARYS":"就像快餐行业的麦当劳与肯德基，饮料行业的可口可乐与百事可乐一样，宝洁与联合利华组成了日用消费品行业的\"双子星座\"。它们一个是品牌管理专家，世界第一日化巨头；一个是产品行销专家，世界第二日化巨头，它们提供互为竞争的日用消费品，却都获得了成功。其中奥秘何在？不要急，《宝洁与联合利华》(全球两大日化帝国的品牌行销策略)告诉你全球数一数二的消费品营销秘诀。","今年外借册数":0,"编目审核员":"","调配时间":"","索书号A":"F471.267/M14","责任者三":"","责任者二":"","分类":"","编目审核":0,"预约数":0,"编目审核日期":"","封面地址":"","内容介绍":"","责任者四":"","文献类型":0,"图象页数":0,"责任者":"马宁主编","版次":"","下载":0,"种次字符数据":"","分类数据":"","出版者2":"中国经济出版社","MARC类型":"","封面服务器ID":0,"首馆键码":1,"索书号15":"","采编审核日期":"","索书号14":"","索书号13":"","索书号12":"","索书号11":"","责任者2":"马宁主编","索书号10":"","全文地址":"","题名":"宝洁与联合利华全球两大日化帝国的品牌行销策略","翻译题名":"","处理日期":1216609126000,"分类字母":"","题名缩写":"BJYLHLH:QQLDRHDG","丛书名":"","册数":3,"索书号16":"","累计外借册数":70,"调配员":"","修改人员":1,"出版者":"中国经济出版社","创建时间":"","卷标":"","种次":"","下载服务器ID":0,"下载地址":""},"ID":"d37bfde41aeef3a0841a63d526fa6f75"},{"NUM":19,"bookMap":{"种次F":"","标准编码":"978-7-301-15107-5","可外借数":6,"上月外借册数":0,"去年外借册数":0,"封面":"","采编审核":0,"分类字符数据":"","全文服务器ID":0,"操作员":52,"索书号2":"","种次数据":"","内容介绍1":"","语种":"chi","本月外借册数":0,"排架号":"","库键码":1,"ILAS记录号":0,"出版日期":"2009","已外借数":0,"COVERPATH":"http://img3.douban.com/lpic/s6012362.jpg","题名2":"与中国一起成长:宝洁公司在华20年","采编审核员":"","分类号":"","出版地":"北京","索书号":"F471.267/B52","价格":0,"索书号5":"","索书号6":"","种次字母":"","索书号3":"","责任者一":"","索书号4":"","索书号9":"","翻阅次数":0,"主键码":589936,"索书号7":"","索书号8":"","SUMMARYS":"作为世界上最大的快速消费品企业之一，宝洁公司在进入中国的20年中以直接投资的方式迅速发展，为研究跨国企业在中国的成功和影响提供了一个很好的案例。《与中国一起成长:宝洁公司在华20年》对宝洁公司在中国的业务发展状况进行了基本的描述，并在此基础上运用现代经济学理论和管理学理论分析了宝洁在中国取得成功的缘由及其投资运营行为对中国社会变化产生的影响。《与中国一起成长:宝洁公司在华20年》得到了宝洁（中国）有限公司的鼎立支持，进而得以记录下许多与宝洁相关的人物对于宝洁和中国发展的真切体会，另外还获取了大量珍贵的历史图片，让《与中国一起成长:宝洁公司在华20年》图文并茂，可读性极强。","今年外借册数":0,"编目审核员":"","调配时间":"","索书号A":"F471.267/B52","责任者三":"","责任者二":"","分类":"","编目审核":0,"预约数":0,"编目审核日期":"","封面地址":"","内容介绍":"","责任者四":"","文献类型":0,"图象页数":0,"责任者":"北京大学汇丰商学院跨国公司研究项目组著","版次":"","下载":0,"种次字符数据":"","分类数据":"","出版者2":"北京大学出版社","MARC类型":"","封面服务器ID":0,"首馆键码":1,"索书号15":"","采编审核日期":"","索书号14":"","索书号13":"","索书号12":"","索书号11":"","责任者2":"北京大学汇丰商学院跨国公司研究项目组著","索书号10":"","全文地址":"","题名":"与中国一起成长宝洁公司在华20年","翻译题名":"","处理日期":1257818073000,"分类字母":"","题名缩写":"","丛书名":"","册数":5,"索书号16":"","累计外借册数":57,"调配员":"","修改人员":90,"出版者":"北京大学出版社","创建时间":"","卷标":"","种次":"","下载服务器ID":0,"下载地址":""},"ID":"14d33844ec78aa489c24de82edeb76e2"},{"NUM":12,"bookMap":{"种次F":"","标准编码":"7-121-01185-9","可外借数":6,"上月外借册数":0,"去年外借册数":0,"封面":"","采编审核":0,"分类字符数据":"","全文服务器ID":0,"操作员":1,"索书号2":"","种次数据":"","内容介绍1":"","语种":"","本月外借册数":0,"排架号":"","库键码":1,"ILAS记录号":283202,"出版日期":"2006.1","已外借数":0,"COVERPATH":"http://img3.doubanio.com/lpic/s24420269.jpg","题名2":"浪尖上的宝洁","采编审核员":"","分类号":"","出版地":"北京","索书号":"F471.267/D21","价格":0,"索书号5":"","索书号6":"","种次字母":"","索书号3":"","责任者一":"","索书号4":"","索书号9":"","翻阅次数":0,"主键码":110032,"索书号7":"","索书号8":"","SUMMARYS":"目前唯一一本经宝洁公司认定公开发表其品牌管理以及经营战略的图书！本书讲述了165年前美国俄亥俄州的辛辛那提市，宝洁公司如何开创事业，以及公司在这100多年里通过怎样的经营方式，使自身由专门生产肥皂和蜡烛的小工厂发展成为今天在全球消费品品牌中居主导地位的跨国公司。宝洁在100多年的摸爬滚打中锤炼出的10条品牌建设原则，能够为中国企业的发展壮大注入新的血液，对企业的品牌管理和战略运营具有极大的参考价值。 本书讲述了165年前美国俄亥俄州的辛辛那提市，宝洁公司如何开创事业，以及公司在这100多年里通过怎样的经营方式，使自身由专门生产肥皂和蜡烛的小工厂发展成为今天在全球消费品品牌中居主导地位的跨国公司。 本书讲述这个故事有两个目的。其中，我们尝试描绘并解释宝洁的演变史，尽管之前一些书也提及过，但始终有给予它足够的重视。这家公司是世界上最大和最有影响力的公司之一，在现代消费品社会和文化中也发挥着广泛的作用。了解宝洁在何地并以怎样的方式成长为今天的规模，有助于解释全球消费品经济的发展是怎样改变绝大多数人现在的生活方式的。 其二，我们的目的在于解读宝洁公司在品牌建设这个核心产业上的成功之处。我们希望通过探究关键事件和吸取宝洁公司品牌建设的经验教训做到这点。在那些充满挑战和变化的关键时刻——把新品牌推向市场，把业务渗透到新的领域，运用更好的管理方法，拯救奄奄一息的品牌，等等——公司学会了如何建立并维持成功的品牌。我们希望通过强调这些转变及宝洁公司从中吸取的教训来增加我们对品牌建设的理解，从而将其作为一种管理能力和决策力量。 本书四部分中，每一章结尾都对该章所提及的宝洁的发展做了一个概述。在涉及宝洁如何从事件中吸取经验教训的一些章节，比如品牌、市场拓展及管理的创新等，还有一个简要的小结，意在强调宝洁学到的有关品牌建设的经验。","今年外借册数":0,"编目审核员":"","调配时间":"","索书号A":"F471.267/D21","责任者三":"","责任者二":"","分类":"","编目审核":0,"预约数":0,"编目审核日期":"","封面地址":"","内容介绍":"","责任者四":"","文献类型":0,"图象页数":0,"责任者":"(美)戴维斯·戴尔，(美)弗雷德里克·达尔泽尔，(美)罗伊纳·奥利加里欧著","版次":"","下载":0,"种次字符数据":"","分类数据":"","出版者2":"电子工业出版社","MARC类型":"","封面服务器ID":0,"首馆键码":1,"索书号15":"","采编审核日期":"","索书号14":"","索书号13":"","索书号12":"","索书号11":"","责任者2":"(美)戴维斯·戴尔，(美)弗雷德里克·达尔泽尔，(美)罗伊纳·奥利加里欧著","索书号10":"","全文地址":"","题名":"浪尖上的宝洁","翻译题名":"","处理日期":1216608995000,"分类字母":"","题名缩写":"LJSDBJ","丛书名":"","册数":5,"索书号16":"","累计外借册数":109,"调配员":"","修改人员":1,"出版者":"电子工业出版社","创建时间":"","卷标":"","种次":"","下载服务器ID":0,"下载地址":""},"ID":"dd930ed505e097d0c6309462332287b2"},{"NUM":12,"bookMap":{"种次F":"","标准编码":"978-7-301-10815-4","可外借数":3,"上月外借册数":0,"去年外借册数":0,"封面":"","采编审核":0,"分类字符数据":"","全文服务器ID":0,"操作员":1,"索书号2":"","种次数据":"","内容介绍1":"","语种":"","本月外借册数":0,"排架号":"","库键码":1,"ILAS记录号":350779,"出版日期":"2006","已外借数":0,"COVERPATH":"http://img3.doubanio.com/view/subject/s/public/s1815466.jpg","题名2":"输赢","采编审核员":"","分类号":"","出版地":"北京","索书号":"I247.57/F83","价格":0,"索书号5":"","索书号6":"","种次字母":"","索书号3":"","责任者一":"","索书号4":"","索书号9":"","翻阅次数":0,"主键码":159206,"索书号7":"","索书号8":"","SUMMARYS":"捷科公司的销售精英周锐，发现自己被逼上了绝路：亲手带出来的销售团队被划走，却被要求完成遥不可及的销售指标。面对顶头上司的排挤，周锐的唯一生机就在银行的超级大单上，而竞争对手为了这个大单，早在一年前就布置好了战场，周锐腹背受敌。更糟糕的是，周锐发现对手竟是自己的初恋情人骆伽。骆伽一边处处设障，一边温情脉脉，周锐应如何抉择？他将何去何从？ 方威是周锐一手带出来的销售天才，在跟随周锐飞往北京的航班上对美丽的空中小姐赵颖一见倾心，并运用销售技巧结识了她，一场感情追逐由此展开。方威主攻经信银行的大单，在已经中标的情况下，“却被对手轻松翻盘。与此同时，方威在感情上也受到了致命打击——赵颖即将与男友完婚并双双飞往加拿大。就在即将一败涂地的紧要关头，一个神秘人物通过MSN不断指点方威，大单背后的秘密交易日渐明朗……情急之下，方威利用赵颖发现了重大线索。神秘人物约见方威，又把他扯入了一个更大的漩涡…… 小说以两大跨国企业决战中国市场为背景，生动讲述了双方销售高手争夺银行超级订单、冲刺销售目标的故事。以超级订单的招投标为主线，职场斗争、团队建设、销售对决、业务公关、情感纠葛等情节精彩纷呈、深刻、真实地描绘了销售人员的悲欢荣辱。所有故事集中发生在一个季度13周内。","今年外借册数":0,"编目审核员":"","调配时间":"","索书号A":"I247.57/F83","责任者三":"","责任者二":"","分类":"","编目审核":0,"预约数":0,"编目审核日期":"","封面地址":"","内容介绍":"","责任者四":"","文献类型":0,"图象页数":0,"责任者":"付遥著","版次":"","下载":0,"种次字符数据":"","分类数据":"","出版者2":"北京大学出版社","MARC类型":"","封面服务器ID":0,"首馆键码":1,"索书号15":"","采编审核日期":"","索书号14":"","索书号13":"","索书号12":"","索书号11":"","责任者2":"付遥著","索书号10":"","全文地址":"","题名":"输赢","翻译题名":"","处理日期":1223625764000,"分类字母":"","题名缩写":"SY","丛书名":"","册数":3,"索书号16":"","累计外借册数":105,"调配员":"","修改人员":41,"出版者":"北京大学出版社","创建时间":"","卷标":"","种次":"","下载服务器ID":0,"下载地址":""},"ID":"0b3d18ce8c5589ae6cbcb9f5b1df38db"},{"NUM":12,"bookMap":{"种次F":"","标准编码":"7-5327-2000-4","可外借数":3,"上月外借册数":0,"去年外借册数":0,"封面":"","采编审核":0,"分类字符数据":"","全文服务器ID":0,"操作员":1,"索书号2":"","种次数据":"","内容介绍1":"","语种":"","本月外借册数":0,"排架号":"","库键码":1,"ILAS记录号":65346,"出版日期":"1997","已外借数":0,"COVERPATH":"http://img3.doubanio.com/view/subject/s/public/s1129037.jpg","题名2":"城堡","采编审核员":"","分类号":"","出版地":"上海","索书号":"I521.45/K11=2","价格":0,"索书号5":"","索书号6":"","种次字母":"","索书号3":"","责任者一":"","索书号4":"","索书号9":"","翻阅次数":0,"主键码":222082,"索书号7":"","索书号8":"","SUMMARYS":"《城堡》：现当代世界文学丛书。","今年外借册数":0,"编目审核员":"","调配时间":"","索书号A":"I521.45/K11=2","责任者三":"","责任者二":"","分类":"","编目审核":0,"预约数":0,"编目审核日期":"","封面地址":"","内容介绍":"","责任者四":"","文献类型":0,"图象页数":0,"责任者":"(奥地利)弗朗茨·卡夫卡著","版次":"","下载":0,"种次字符数据":"","分类数据":"","出版者2":"上海译文出版社","MARC类型":"","封面服务器ID":0,"首馆键码":1,"索书号15":"","采编审核日期":"","索书号14":"","索书号13":"","索书号12":"","索书号11":"","责任者2":"(奥地利)弗朗茨·卡夫卡著","索书号10":"","全文地址":"","题名":"城堡","翻译题名":"","处理日期":1216609742000,"分类字母":"","题名缩写":"CB","丛书名":"","册数":3,"索书号16":"","累计外借册数":18,"调配员":"","修改人员":1,"出版者":"上海译文出版社","创建时间":"","卷标":"","种次":"","下载服务器ID":0,"下载地址":""},"ID":"ae88f9db6c85650af62438de288091c4"},{"NUM":12,"bookMap":{"种次F":"","标准编码":"7-111-18734-2","可外借数":4,"上月外借册数":0,"去年外借册数":0,"封面":"","采编审核":0,"分类字符数据":"","全文服务器ID":0,"操作员":1,"索书号2":"","种次数据":"","内容介绍1":"","语种":"","本月外借册数":0,"排架号":"","库键码":1,"ILAS记录号":334633,"出版日期":"2006","已外借数":0,"COVERPATH":"","题名2":"21世纪的管理挑战:中英文双语典藏版","采编审核员":"","分类号":"","出版地":"北京","索书号":"C93/D38-5=2","价格":0,"索书号5":"","索书号6":"","种次字母":"","索书号3":"","责任者一":"","索书号4":"","索书号9":"","翻阅次数":0,"主键码":138981,"索书号7":"","索书号8":"","SUMMARYS":"","今年外借册数":0,"编目审核员":"","调配时间":"","索书号A":"C93/D38-5=2","责任者三":"","责任者二":"","分类":"","编目审核":0,"预约数":0,"编目审核日期":"","封面地址":"","内容介绍":"","责任者四":"","文献类型":0,"图象页数":0,"责任者":"(美) 彼得·德鲁克著","版次":"","下载":0,"种次字符数据":"","分类数据":"","出版者2":"机械工业出版社","MARC类型":"","封面服务器ID":0,"首馆键码":1,"索书号15":"","采编审核日期":"","索书号14":"","索书号13":"","索书号12":"","索书号11":"","责任者2":"(美) 彼得·德鲁克著","索书号10":"","全文地址":"","题名":"21世纪的管理挑战中英文双语典藏版","翻译题名":"","处理日期":1216609185000,"分类字母":"","题名缩写":"21SJDGLTZ:ZYWSYD","丛书名":"","册数":3,"索书号16":"","累计外借册数":22,"调配员":"","修改人员":1,"出版者":"机械工业出版社","创建时间":"","卷标":"","种次":"","下载服务器ID":0,"下载地址":""},"ID":"a4290b8736d91b3200279f80c92405a0"},{"NUM":11,"bookMap":{"种次F":"","标准编码":"7-301-06607-4","可外借数":6,"上月外借册数":0,"去年外借册数":0,"封面":"","采编审核":0,"分类字符数据":"","全文服务器ID":0,"操作员":1,"索书号2":"","种次数据":"","内容介绍1":"","语种":"","本月外借册数":0,"排架号":"","库键码":1,"ILAS记录号":173555,"出版日期":"2004","已外借数":0,"COVERPATH":"http://img3.douban.com/lpic/s1128321.jpg","题名2":"欧洲文明十五讲","采编审核员":"","分类号":"","出版地":"北京","索书号":"K500.3/C44","价格":0,"索书号5":"","索书号6":"","种次字母":"","索书号3":"","责任者一":"","索书号4":"","索书号9":"","翻阅次数":0,"主键码":230398,"索书号7":"","索书号8":"","SUMMARYS":"《欧洲文明十五讲》作者陈乐民，欧洲的文化传统在传承中同源而分流，有批判、有扬弃，但在批判和扬弃中有创新。从15世纪以来的科学思维和实践，自由民主理念的从胚胎孕育到发芽和生成，这条道路在”精神的历史“里可谓历历在目。","今年外借册数":0,"编目审核员":"","调配时间":"","索书号A":"K500.3/C44","责任者三":"","责任者二":"","分类":"","编目审核":0,"预约数":0,"编目审核日期":"","封面地址":"","内容介绍":"","责任者四":"","文献类型":0,"图象页数":0,"责任者":"陈乐民著","版次":"","下载":0,"种次字符数据":"","分类数据":"","出版者2":"北京大学出版社","MARC类型":"","封面服务器ID":0,"首馆键码":1,"索书号15":"","采编审核日期":"","索书号14":"","索书号13":"","索书号12":"","索书号11":"","责任者2":"陈乐民著","索书号10":"","全文地址":"","题名":"欧洲文明十五讲","翻译题名":"","处理日期":1216609797000,"分类字母":"","题名缩写":"OZWMSWJ","丛书名":"","册数":6,"索书号16":"","累计外借册数":163,"调配员":"","修改人员":1,"出版者":"北京大学出版社","创建时间":"","卷标":"","种次":"","下载服务器ID":0,"下载地址":""},"ID":"c46426a3e50d07d085ce400398def70d"},{"NUM":10,"bookMap":{"种次F":"","标准编码":"7-81078-588-5","可外借数":11,"上月外借册数":0,"去年外借册数":0,"封面":"","采编审核":0,"分类字符数据":"","全文服务器ID":0,"操作员":1,"索书号2":"","种次数据":"","内容介绍1":"","语种":"","本月外借册数":0,"排架号":"","库键码":1,"ILAS记录号":280625,"出版日期":"2006","已外借数":0,"COVERPATH":"http://img3.doubanio.com/lpic/s5648128.jpg","题名2":"现代商务礼仪","采编审核员":"","分类号":"","出版地":"北京","索书号":"F718/L99=2","价格":0,"索书号5":"","索书号6":"","种次字母":"","索书号3":"","责任者一":"","索书号4":"","索书号9":"","翻阅次数":0,"主键码":146665,"索书号7":"","索书号8":"","SUMMARYS":"商务礼仪，即人们在商务活动中，用以维护企业形象或个人形象，对交往对象表示尊重、友好的行为规范和惯例、交往艺术。随着中国加入WTO以及2008奥运会和2010年世博会的申办成功，我们的商业活动越来越全球化，商务礼仪也扮演着越来越重要的角色。本书主要讲述：学习商务礼仪、普及商务礼仪。指导人们的商务活动，减少失误和误会，赢得更多的商机和利润。 恰当的礼仪可以更好地帮你赢得机会；遵时守信、尊重他人是现代商务礼仪的重要原则；真诚、自律和适度是不变的礼仪法则；入乡随俗和灵活应用研究将帮你应对变化多样的礼仪场合…… 以上这些金玉良言正是本书向大家介绍的现代商务礼仪的精华所在，旨在为大家提供实用的礼仪规范和技巧。","今年外借册数":0,"编目审核员":"","调配时间":"","索书号A":"F718/L99=2","责任者三":"","责任者二":"","分类":"","编目审核":0,"预约数":0,"编目审核日期":"","封面地址":"","内容介绍":"","责任者四":"","文献类型":0,"图象页数":0,"责任者":"吕维霞，刘彦波编著","版次":"2版","下载":0,"种次字符数据":"","分类数据":"","出版者2":"对外经济贸易大学出版社","MARC类型":"","封面服务器ID":0,"首馆键码":1,"索书号15":"","采编审核日期":"","索书号14":"","索书号13":"","索书号12":"","索书号11":"","责任者2":"吕维霞，刘彦波编著","索书号10":"","全文地址":"","题名":"现代商务礼仪","翻译题名":"","处理日期":1216609238000,"分类字母":"","题名缩写":"XDSWLY","丛书名":"","册数":10,"索书号16":"","累计外借册数":169,"调配员":"","修改人员":1,"出版者":"对外经济贸易大学出版社","创建时间":"","卷标":"","种次":"","下载服务器ID":0,"下载地址":""},"ID":"44152a8485d74143b8e9b847d8567bf4"},{"NUM":10,"bookMap":{"种次F":"","标准编码":"7-5325-2670-4","可外借数":3,"上月外借册数":0,"去年外借册数":0,"封面":"","采编审核":0,"分类字符数据":"","全文服务器ID":0,"操作员":1,"索书号2":"","种次数据":"","内容介绍1":"","语种":"","本月外借册数":0,"排架号":"","库键码":1,"ILAS记录号":320359,"出版日期":"1999","已外借数":0,"COVERPATH":"","题名2":"汉魏六朝笔记小说大观","采编审核员":"","分类号":"","出版地":"上海","索书号":"I242.1/W23.3","价格":0,"索书号5":"","索书号6":"","种次字母":"","索书号3":"","责任者一":"","索书号4":"","索书号9":"","翻阅次数":0,"主键码":129935,"索书号7":"","索书号8":"","SUMMARYS":"","今年外借册数":0,"编目审核员":"","调配时间":"","索书号A":"I242.1/W23.3","责任者三":"","责任者二":"","分类":"","编目审核":0,"预约数":0,"编目审核日期":"","封面地址":"","内容介绍":"","责任者四":"","文献类型":0,"图象页数":0,"责任者":"上海古籍出版社本社编","版次":"","下载":0,"种次字符数据":"","分类数据":"","出版者2":"上海古籍出版社","MARC类型":"","封面服务器ID":0,"首馆键码":1,"索书号15":"","采编审核日期":"","索书号14":"","索书号13":"","索书号12":"","索书号11":"","责任者2":"上海古籍出版社本社编","索书号10":"","全文地址":"","题名":"汉魏六朝笔记小说大观","翻译题名":"","处理日期":1216609126000,"分类字母":"","题名缩写":"HWLCBJXSDG","丛书名":"","册数":3,"索书号16":"","累计外借册数":16,"调配员":"","修改人员":1,"出版者":"上海古籍出版社","创建时间":"","卷标":"","种次":"","下载服务器ID":0,"下载地址":""},"ID":"a0a20bece4ea243d41a64e0854299b26"},{"NUM":9,"bookMap":{"种次F":"","标准编码":"7-111-19164-1","可外借数":6,"上月外借册数":0,"去年外借册数":0,"封面":"","采编审核":0,"分类字符数据":"","全文服务器ID":0,"操作员":1,"索书号2":"","种次数据":"","内容介绍1":"","语种":"","本月外借册数":0,"排架号":"","库键码":1,"ILAS记录号":346928,"出版日期":"2006.7","已外借数":0,"COVERPATH":"http://img3.doubanio.com/lpic/s2197029.jpg","题名2":"战略管理:获取竞争优势","采编审核员":"","分类号":"","出版地":"北京","索书号":"F272.3/T31.3=2","价格":0,"索书号5":"","索书号6":"","种次字母":"","索书号3":"","责任者一":"","索书号4":"","索书号9":"","翻阅次数":0,"主键码":153332,"索书号7":"","索书号8":"","SUMMARYS":"《战略管理获取竞争优势》作者根据自己对企业经营环境变化趋势和企业面临问题的判断，确定了一个独特和全新的视角——通过为顾客创造独特的价值而获取竞争优势，并且根据获取竞争优势的需要综合反映了前人所提出的战略管理的基本理论与方法以及与解决这个问题有关的最新研究成果与方法。该书内容简约、重点突出、繁简与深浅取舍得当，所选实例和案例都来自于著名企业，可作为高校本科高年级学生、研究生、MBA和EMBA战略管理教材，也可用做企业管理人员在职培训的参考书。","今年外借册数":0,"编目审核员":"","调配时间":"","索书号A":"F272.3/T31.3=2","责任者三":"","责任者二":"","分类":"","编目审核":0,"预约数":0,"编目审核日期":"","封面地址":"","内容介绍":"","责任者四":"","文献类型":0,"图象页数":0,"责任者":"(美) 小阿瑟 A.汤普森, 约翰 E.甘布尔, A. J.斯特里克兰著","版次":"","下载":0,"种次字符数据":"","分类数据":"","出版者2":"机械工业出版社","MARC类型":"","封面服务器ID":0,"首馆键码":1,"索书号15":"","采编审核日期":"","索书号14":"","索书号13":"","索书号12":"","索书号11":"","责任者2":"(美) 小阿瑟 A.汤普森, 约翰 E.甘布尔, A. J.斯特里克兰著","索书号10":"","全文地址":"","题名":"战略管理获取竞争优势","翻译题名":"","处理日期":1216609284000,"分类字母":"","题名缩写":"ZLGL:HQJZYS","丛书名":"","册数":5,"索书号16":"","累计外借册数":113,"调配员":"","修改人员":1,"出版者":"机械工业出版社","创建时间":"","卷标":"","种次":"","下载服务器ID":0,"下载地址":""},"ID":"db81d34f4d5b01cd5bd9e843ea949972"}]