[{"NUM":8,"bookMap":{"种次F":"","标准编码":"978-7-5447-5993-9","可外借数":2,"上月外借册数":0,"去年外借册数":0,"封面":"","采编审核":0,"分类字符数据":"","全文服务器ID":0,"操作员":52,"索书号2":"","种次数据":"","内容介绍1":"","语种":"eng","本月外借册数":0,"排架号":"","库键码":1,"ILAS记录号":0,"出版日期":"2016","已外借数":0,"COVERPATH":"","题名2":"An inquiry into the nature and causes of the wealth of nations","采编审核员":"","分类号":"","出版地":"南京","索书号":"H319.4:F091.33/S82-2(Y)","价格":41,"索书号5":"","索书号6":"","种次字母":"","索书号3":"","责任者一":"","索书号4":"","索书号9":"","翻阅次数":0,"主键码":1338755,"索书号7":"","索书号8":"","SUMMARYS":"","今年外借册数":0,"编目审核员":"","调配时间":"","索书号A":"H319.4:F091.33/S82-2(Y)","责任者三":"","责任者二":"","分类":"","编目审核":0,"预约数":0,"编目审核日期":"","封面地址":"","内容介绍":"","责任者四":"","文献类型":0,"图象页数":0,"责任者":"ADAM SMITH (英) 亚当·斯密著","版次":"","下载":0,"种次字符数据":"","分类数据":"","出版者2":"译林出版社","MARC类型":"","封面服务器ID":0,"首馆键码":1,"索书号15":"","采编审核日期":"","索书号14":"","索书号13":"","索书号12":"","索书号11":"","责任者2":"Adam Smith (英) 亚当·斯密著","索书号10":"","全文地址":"","题名":"AN INQUIRY INTO THE NATURE AND CAUSES OF THE WEALTH OF NATIONS","翻译题名":"","处理日期":1509934648000,"分类字母":"","题名缩写":"","丛书名":"","册数":2,"索书号16":"","累计外借册数":6,"调配员":"","修改人员":392,"出版者":"译林出版社","创建时间":"","卷标":"","种次":"","下载服务器ID":0,"下载地址":""},"ID":"5c07dfb7bdc8f5c2d0abd85c72b679df"},{"NUM":6,"bookMap":{"种次F":"","标准编码":"9780393926354 (pbk.)","可外借数":1,"上月外借册数":0,"去年外借册数":0,"封面":"","采编审核":0,"分类字符数据":"","全文服务器ID":0,"操作员":5,"索书号2":"","种次数据":"","内容介绍1":"","语种":"","本月外借册数":0,"排架号":"","库键码":2,"ILAS记录号":0,"出版日期":"c2006.","已外借数":0,"COVERPATH":"","题名2":"The secret garden :","采编审核员":"","分类号":"","出版地":"New York, NY :","索书号":"I561.44/B964E","价格":0,"索书号5":"","索书号6":"","种次字母":"","索书号3":"","责任者一":"","索书号4":"","索书号9":"","翻阅次数":0,"主键码":1169648,"索书号7":"","索书号8":"","SUMMARYS":"","今年外借册数":0,"编目审核员":"","调配时间":"","索书号A":"I561.44/B964E","责任者三":"","责任者二":"","分类":"","编目审核":0,"预约数":0,"编目审核日期":"","封面地址":"","内容介绍":"","责任者四":"","文献类型":0,"图象页数":0,"责任者":"FRANCES HODGSON BURNETT ; EDITED BY GRETCHEN HOLBR","版次":"","下载":0,"种次字符数据":"","分类数据":"","出版者2":"W. W. Norton & Co.,","MARC类型":"","封面服务器ID":0,"首馆键码":1,"索书号15":"","采编审核日期":"","索书号14":"","索书号13":"","索书号12":"","索书号11":"","责任者2":"Frances Hodgson Burnett ; edited by Gretchen Holbr","索书号10":"","全文地址":"","题名":"THE SECRET GARDEN :","翻译题名":"","处理日期":1417406531000,"分类字母":"","题名缩写":"SECGA:","丛书名":"","册数":1,"索书号16":"","累计外借册数":9,"调配员":"","修改人员":5,"出版者":"W. W. NORTON & CO.,","创建时间":"","卷标":"","种次":"","下载服务器ID":0,"下载地址":""},"ID":"221bc09470d9a5122fbcd0e487905265"},{"NUM":6,"bookMap":{"种次F":"","标准编码":"978-7-115-38455-3","可外借数":2,"上月外借册数":0,"去年外借册数":0,"封面":"","采编审核":0,"分类字符数据":"","全文服务器ID":0,"操作员":52,"索书号2":"","种次数据":"","内容介绍1":"","语种":"chi","本月外借册数":0,"排架号":"","库键码":1,"ILAS记录号":0,"出版日期":"2015.02","已外借数":0,"COVERPATH":"http://img3.douban.com/lpic/s28033325.jpg","题名2":"别怕, Excel函数其实很简单","采编审核员":"","分类号":"","出版地":"北京","索书号":"TP391.13/B80-5","价格":49,"索书号5":"","索书号6":"","种次字母":"","索书号3":"","责任者一":"","索书号4":"","索书号9":"","翻阅次数":0,"主键码":1212229,"索书号7":"","索书号8":"","SUMMARYS":"运用先进的数据管理思想对数据进行组织,运用强大的Excel函数与公式对数据进行统计分析,是每一位职场人士在信息时代的必备技能之一。 《别怕,Excel 函数其实很简单》用浅显易懂的图文、生动形象的比喻以及大量实际工作中的经典案例,介绍了Excel最常用的一部分函数的计算原理和应用技巧,包括逻辑运算、日期与时间运算、文本运算、查找与统计运算等,还介绍了数据的科学管理方法,以避免从数据源头就产生问题。 《别怕,Excel 函数其实很简单》适合希望提高办公效率的职场人士,特别是经常需要处理分析大量数据并制作统计报表的相关人员,以及相关专业的高校师生阅读。","今年外借册数":0,"编目审核员":"","调配时间":"","索书号A":"TP391.13/B80-5","责任者三":"","责任者二":"","分类":"","编目审核":0,"预约数":0,"编目审核日期":"","封面地址":"","内容介绍":"","责任者四":"","文献类型":0,"图象页数":0,"责任者":"EXCEL HOME编著","版次":"","下载":0,"种次字符数据":"","分类数据":"","出版者2":"人民邮电出版社","MARC类型":"","封面服务器ID":0,"首馆键码":1,"索书号15":"","采编审核日期":"","索书号14":"","索书号13":"","索书号12":"","索书号11":"","责任者2":"Excel Home编著","索书号10":"","全文地址":"","题名":"别怕 EXCEL函数其实很简单","翻译题名":"","处理日期":1444457621000,"分类字母":"","题名缩写":"","丛书名":"","册数":2,"索书号16":"","累计外借册数":32,"调配员":"","修改人员":119,"出版者":"人民邮电出版社","创建时间":"","卷标":"","种次":"","下载服务器ID":0,"下载地址":""},"ID":"8136846ca8d6fa1c1c7c21f9e6b4c7cf"},{"NUM":4,"bookMap":{"种次F":"","标准编码":"978-7-115-41773-2","可外借数":2,"上月外借册数":0,"去年外借册数":0,"封面":"","采编审核":0,"分类字符数据":"","全文服务器ID":0,"操作员":95,"索书号2":"","种次数据":"","内容介绍1":"","语种":"chi","本月外借册数":0,"排架号":"","库键码":1,"ILAS记录号":0,"出版日期":"2016.06","已外借数":1,"COVERPATH":"http://img7.doubanio.com/lpic/s29331011.jpg","题名2":"别怕, Excel函数其实很简单.Ⅱ","采编审核员":"","分类号":"","出版地":"北京","索书号":"TP391.13/B80-3=2","价格":59,"索书号5":"","索书号6":"","种次字母":"","索书号3":"","责任者一":"","索书号4":"","索书号9":"","翻阅次数":0,"主键码":1307371,"索书号7":"","索书号8":"","SUMMARYS":"运用先进的数据管理思想对数据进行组织,运用强大的Excel函数与公式对数据进行统计分析,是每一位职场人士在信息时代的必读技能。 本书在《别怕,Excel函数其实很简单》的基础上,用浅显易懂的图文、生动形象的描述以及大量实际工作中的经典案例,对Excel函数与公式的应用进行了更深入的介绍。本书首先介绍了函数使用过程中都会遇到的两个问题—长公式如何解读,公式错误值怎么处理;然后介绍了在数据统计、汇总、查找和引用过程中常用的几个函数,以及数组公式和名称的使用;介绍了如何在条件格式和数据有效性中使用公式。 本书适合希望提高办公效率的职场人士,特别是经常需要处理、分析大量数据并制作统计报表的相关人员,以及相关专业的高校师生阅读。","今年外借册数":0,"编目审核员":"","调配时间":"","索书号A":"TP391.13/B80-3=2","责任者三":"","责任者二":"","分类":"","编目审核":0,"预约数":0,"编目审核日期":"","封面地址":"","内容介绍":"","责任者四":"","文献类型":0,"图象页数":0,"责任者":"EXCEL HOME编著","版次":"","下载":0,"种次字符数据":"","分类数据":"","出版者2":"人民邮电出版社","MARC类型":"","封面服务器ID":0,"首馆键码":1,"索书号15":"","采编审核日期":"","索书号14":"","索书号13":"","索书号12":"","索书号11":"","责任者2":"Excel Home编著","索书号10":"","全文地址":"","题名":"别怕 EXCEL函数其实很简单Ⅱ","翻译题名":"","处理日期":1494820317000,"分类字母":"","题名缩写":"","丛书名":"","册数":2,"索书号16":"","累计外借册数":14,"调配员":"","修改人员":38,"出版者":"人民邮电出版社","创建时间":"","卷标":"","种次":"","下载服务器ID":0,"下载地址":""},"ID":"cebf890d0287138f851d8606b7526a3f"},{"NUM":4,"bookMap":{"种次F":"","标准编码":"978-7-121-25153-5","可外借数":3,"上月外借册数":0,"去年外借册数":0,"封面":"","采编审核":0,"分类字符数据":"","全文服务器ID":0,"操作员":112,"索书号2":"","种次数据":"","内容介绍1":"","语种":"chi","本月外借册数":0,"排架号":"","库键码":1,"ILAS记录号":0,"出版日期":"2015","已外借数":0,"COVERPATH":"http://img3.douban.com/lpic/s27983783.jpg","题名2":"Word排版之道","采编审核员":"","分类号":"","出版地":"北京","索书号":"TP391.12/S89.2","价格":69,"索书号5":"","索书号6":"","种次字母":"","索书号3":"","责任者一":"","索书号4":"","索书号9":"","翻阅次数":0,"主键码":1200182,"索书号7":"","索书号8":"","SUMMARYS":"《Word排版之道(第3版)(双色)》综合了《Word排版之道》第1版和第2版的优点,并充分吸取了读者对前两版提出的一些建议,在结构与内容的安排上进行了全面的思考与规划。本书分为4个部分,共包括16章及3个附录。第1部分对排版的一些基本内容做简要介绍;第2部分讲解了复杂排版所基于的底层技术;第3部分详细讲解Word自动化排版的核心技术;第4部分主要讲解长文档与多文档排版的方法和技巧。全书内容采用“总分”结构进行组织,第2章给出了Word排版的整体流程,流程中每个环节涉及的具体技术细节会在后续章节中详细讲解。从而让读者对排版有一个连贯、完整而清晰的认识,利于系统高效地学习排版知识。本书还加入了大量的排版案例,以及练习题以供读者学习与练习。 《Word排版之道(第3版)(双色)》涉及的排版技术适用于目前已发布的Word各版本,以及未来发布的Word版本。本书内容适用于以下排版任务:撰写毕业论文、总结报告、大型书籍,以及其他以Word为编辑环境的工作。","今年外借册数":0,"编目审核员":"","调配时间":"","索书号A":"TP391.12/S89.2","责任者三":"","责任者二":"","分类":"","编目审核":0,"预约数":0,"编目审核日期":"","封面地址":"","内容介绍":"","责任者四":"","文献类型":0,"图象页数":0,"责任者":"宋翔著","版次":"第3版","下载":0,"种次字符数据":"","分类数据":"","出版者2":"电子工业出版社","MARC类型":"","封面服务器ID":0,"首馆键码":1,"索书号15":"","采编审核日期":"","索书号14":"","索书号13":"","索书号12":"","索书号11":"","责任者2":"宋翔著","索书号10":"","全文地址":"","题名":"WORD排版之道","翻译题名":"","处理日期":1435546804000,"分类字母":"","题名缩写":"","丛书名":"","册数":3,"索书号16":"","累计外借册数":22,"调配员":"","修改人员":55,"出版者":"电子工业出版社","创建时间":"","卷标":"","种次":"","下载服务器ID":0,"下载地址":""},"ID":"4a2024666be2906bc9f5739fed3fc518"},{"NUM":4,"bookMap":{"种次F":"","标准编码":"7-301-07589-8","可外借数":6,"上月外借册数":0,"去年外借册数":0,"封面":"","采编审核":0,"分类字符数据":"","全文服务器ID":0,"操作员":1,"索书号2":"","种次数据":"","内容介绍1":"","语种":"","本月外借册数":0,"排架号":"","库键码":1,"ILAS记录号":191657,"出版日期":"2004","已外借数":0,"COVERPATH":"http://img3.douban.com/lpic/s6528544.jpg","题名2":"计量经济学入门","采编审核员":"","分类号":"","出版地":"北京","索书号":"F224.0/H81","价格":0,"索书号5":"","索书号6":"","种次字母":"","索书号3":"","责任者一":"","索书号4":"","索书号9":"","翻阅次数":0,"主键码":59601,"索书号7":"","索书号8":"","SUMMARYS":"《21世纪经济与管理精编教材?经济学系列?计量经济学入门》主要内容:介绍计量经济学的发展过程,复习统计分析的基本概念,介绍回归分析的基本方法,讨论简单的回归分析模型及回归分析结果的检验。《21世纪经济与管理精编教材?经济学系列?计量经济学入门》重点分析回归分析在实际应用中会遇到的三大问题,讨论多变量回归分析模型,以及实际应用中对假设条件的检验和对问题纠正的方法。《21世纪经济与管理精编教材?经济学系列?计量经济学入门》根据数据类型的不同,介绍对不同类型数据的各种回归分析模型。","今年外借册数":0,"编目审核员":"","调配时间":"","索书号A":"F224.0/H81","责任者三":"","责任者二":"","分类":"","编目审核":0,"预约数":0,"编目审核日期":"","封面地址":"","内容介绍":"","责任者四":"","文献类型":0,"图象页数":0,"责任者":"黄少敏编著","版次":"","下载":0,"种次字符数据":"","分类数据":"","出版者2":"北京大学出版社","MARC类型":"","封面服务器ID":0,"首馆键码":1,"索书号15":"","采编审核日期":"","索书号14":"","索书号13":"","索书号12":"","索书号11":"","责任者2":"黄少敏编著","索书号10":"","全文地址":"","题名":"计量经济学入门","翻译题名":"","处理日期":1216608621000,"分类字母":"","题名缩写":"JLJJXRM","丛书名":"","册数":6,"索书号16":"","累计外借册数":220,"调配员":"","修改人员":1,"出版者":"北京大学出版社","创建时间":"","卷标":"","种次":"","下载服务器ID":0,"下载地址":""},"ID":"2813f90aaa2a0e31bd62a936426760f2"},{"NUM":4,"bookMap":{"种次F":"","标准编码":"978-7-300-19993-1","可外借数":4,"上月外借册数":0,"去年外借册数":0,"封面":"","采编审核":0,"分类字符数据":"","全文服务器ID":0,"操作员":52,"索书号2":"","种次数据":18,"内容介绍1":"","语种":"CHI","本月外借册数":1,"排架号":"","库键码":1,"ILAS记录号":0,"出版日期":"2015","已外借数":0,"COVERPATH":"","题名2":"博弈论导论","采编审核员":"","分类号":"","出版地":"北京","索书号":"O225/T18","价格":58,"索书号5":"","索书号6":"","种次字母":"T","索书号3":"","责任者一":"","索书号4":"","索书号9":"","翻阅次数":0,"主键码":1216766,"索书号7":"","索书号8":"","SUMMARYS":"","今年外借册数":1,"编目审核员":"","调配时间":"","索书号A":"O225/T18","责任者三":"","责任者二":"","分类":"","编目审核":0,"预约数":0,"编目审核日期":"","封面地址":"","内容介绍":"","责任者四":"","文献类型":0,"图象页数":0,"责任者":"史蒂文·泰迪里斯著 STEVEN TADELIS","版次":"","下载":0,"种次字符数据":"","分类数据":225,"出版者2":"中国人民大学出版社","MARC类型":"","封面服务器ID":0,"首馆键码":1,"索书号15":"","采编审核日期":"","索书号14":"","索书号13":"","索书号12":"","索书号11":"","责任者2":"史蒂文·泰迪里斯著 Steven Tadelis","索书号10":"","全文地址":"","题名":"博弈论导论","翻译题名":"","处理日期":1690786196000,"分类字母":"O","题名缩写":"","丛书名":"","册数":4,"索书号16":"","累计外借册数":39,"调配员":"","修改人员":410,"出版者":"中国人民大学出版社","创建时间":"","卷标":"","种次":"","下载服务器ID":0,"下载地址":""},"ID":"fec4e9bd0c452a0fc52ff755764af176"},{"NUM":4,"bookMap":{"种次F":"","标准编码":"978-7-111-34411-7","可外借数":6,"上月外借册数":0,"去年外借册数":0,"封面":"","采编审核":0,"分类字符数据":"","全文服务器ID":0,"操作员":112,"索书号2":"","种次数据":"","内容介绍1":"","语种":"chi","本月外借册数":0,"排架号":"","库键码":1,"ILAS记录号":0,"出版日期":"2011","已外借数":0,"COVERPATH":"http://img7.doubanio.com/lpic/s6638535.jpg","题名2":"汇率与国际金融","采编审核员":"","分类号":"","出版地":"北京","索书号":"F830.7/K28=3","价格":0,"索书号5":"","索书号6":"","种次字母":"","索书号3":"","责任者一":"","索书号4":"","索书号9":"","翻阅次数":0,"主键码":784438,"索书号7":"","索书号8":"","SUMMARYS":"本书分国际背景、汇率决定、不确定的世界、固定汇率、回顾与展望五部分。","今年外借册数":0,"编目审核员":"","调配时间":"","索书号A":"F830.7/K28=3","责任者三":"","责任者二":"","分类":"","编目审核":0,"预约数":0,"编目审核日期":"","封面地址":"","内容介绍":"","责任者四":"","文献类型":0,"图象页数":0,"责任者":"(英) 劳伦斯 S. 科普兰著 LAURENCE S. COPELAND","版次":"","下载":0,"种次字符数据":"","分类数据":"","出版者2":"机械工业出版社","MARC类型":"","封面服务器ID":0,"首馆键码":1,"索书号15":"","采编审核日期":"","索书号14":"","索书号13":"","索书号12":"","索书号11":"","责任者2":"(英) 劳伦斯 S. 科普兰著 Laurence S. Copeland","索书号10":"","全文地址":"","题名":"汇率与国际金融","翻译题名":"","处理日期":1310457641000,"分类字母":"","题名缩写":"","丛书名":"","册数":5,"索书号16":"","累计外借册数":43,"调配员":"","修改人员":38,"出版者":"机械工业出版社","创建时间":"","卷标":"","种次":"","下载服务器ID":0,"下载地址":""},"ID":"101567ea28379b79f850e95628525399"},{"NUM":4,"bookMap":{"种次F":"","标准编码":"978-7-308-14744-6","可外借数":2,"上月外借册数":0,"去年外借册数":0,"封面":"","采编审核":0,"分类字符数据":"","全文服务器ID":0,"操作员":112,"索书号2":"","种次数据":"","内容介绍1":"","语种":"chi","本月外借册数":0,"排架号":"","库键码":1,"ILAS记录号":0,"出版日期":"2015.09","已外借数":0,"COVERPATH":"http://img7.doubanio.com/view/subject/s/public/s28545093.jpg","题名2":"食物:味道的历史","采编审核员":"","分类号":"","出版地":"杭州","索书号":"I712.65/F67","价格":95,"索书号5":"","索书号6":"","种次字母":"","索书号3":"","责任者一":"","索书号4":"","索书号9":"","翻阅次数":0,"主键码":1268182,"索书号7":"","索书号8":"","SUMMARYS":"这是一场图文并茂的美食文化之旅,是食品历史学家第一次尝试挖掘食物的浪漫吸引力之所在。这里展现了文明的成就,从史前到现在,再到用餐的乐趣——配料、准备和演示等各方面。主编保罗·弗里德曼搜集了法、德、比、美、英等国历史学家的全面的、从史前到现在的历史味道的散文。对以下等一系列问题进行了精妙的解答。 ·为什么大多数人都喜欢吃肉和甜食呢? ·为什么19世纪欧洲人放弃了自古罗马时代以来就开始喜欢的香料? ·咖啡和巧克力怎样改变了欧洲人的生活习惯和国际贸易? ·复杂的阿拉伯食物的起源在哪? ·谁是古典时代的第一名厨? ·法国的高级料理如何征服世界? ·现在遍布大街小巷的餐厅于何时何地开始出现? ·我们今天的味道偏好又从何而来? ………… 这是一本关于我们为何吃什么的迷人且雄心勃勃的书。它漫游于时间与空间之中,不同于我读过的任何关于此类主题的书;我拿起就无法放下。 —— 露丝·雷克尔(《美食家》杂志主编) 这本书提醒我们,味道是文明的重要组成部分。 —— 艾丽丝·沃特斯(美国现代烹饪之母) 开胃菜的集合……精美的插图……具有好奇心的吃货们一生完美的礼物。 ——《观察家报》","今年外借册数":0,"编目审核员":"","调配时间":"","索书号A":"I712.65/F67","责任者三":"","责任者二":"","分类":"","编目审核":0,"预约数":0,"编目审核日期":"","封面地址":"","内容介绍":"","责任者四":"","文献类型":0,"图象页数":0,"责任者":"(美) 保罗·弗里德曼主编","版次":"","下载":0,"种次字符数据":"","分类数据":"","出版者2":"浙江大学出版社","MARC类型":"","封面服务器ID":0,"首馆键码":1,"索书号15":"","采编审核日期":"","索书号14":"","索书号13":"","索书号12":"","索书号11":"","责任者2":"(美) 保罗·弗里德曼主编","索书号10":"","全文地址":"","题名":"食物味道的历史","翻译题名":"","处理日期":1473738608000,"分类字母":"","题名缩写":"","丛书名":"","册数":2,"索书号16":"","累计外借册数":9,"调配员":"","修改人员":38,"出版者":"浙江大学出版社","创建时间":"","卷标":"","种次":"","下载服务器ID":0,"下载地址":""},"ID":"ce4be143bc8ace7aab220fdd54e6047d"},{"NUM":4,"bookMap":{"种次F":"","标准编码":"978-7-5399-6095-1","可外借数":6,"上月外借册数":0,"去年外借册数":0,"封面":"","采编审核":0,"分类字符数据":"","全文服务器ID":0,"操作员":52,"索书号2":"","种次数据":"","内容介绍1":"","语种":"chi","本月外借册数":0,"排架号":"","库键码":1,"ILAS记录号":0,"出版日期":"2013.07","已外借数":0,"COVERPATH":"http://img3.douban.com/lpic/s27409263.jpg","题名2":"斯沃琪手表的创意魔法:一个低端品牌靠创意通吃全球市场的疯狂历程","采编审核员":"","分类号":"","出版地":"南京","索书号":"F452.268/W31","价格":29.9,"索书号5":"","索书号6":"","种次字母":"","索书号3":"","责任者一":"","索书号4":"","索书号9":"","翻阅次数":0,"主键码":1112715,"索书号7":"","索书号8":"","SUMMARYS":"1981年,瑞士钟表业陷入空前的危机,两大钟表巨头SSIH和ASUAG面临倒闭,瑞士名牌欧米茄也差点转售给日本人。尼古拉斯·海耶克临危受命,合并两家企业,组建了一家新钟表公司,即后来的斯沃琪集团。 1983年,一款制作成本仅33元、售价仅325元的低价塑料表横空出世,依靠“戴在手上的时装”这个伟大的创意理念,拯救了整个瑞士钟表业。它就是斯沃琪手表。 1988年,斯沃琪在上市五年内就累计推出了268种不同款式,销量达5000万只,抢占了整个钟表低端市场。 1992年,集团吞购了瑞士最古老的奢侈表品牌宝珀。 1993年,集团又买下了瑞士最昂贵的品牌宝玑,并通过独特的品牌定位和创意营销让这个经典老牌重现辉煌。 1995年,海耶克大刀阔斧地整顿日渐式微的高端品牌欧米茄,砍掉了品牌下5/6的款式,以“象征尊贵身份”全新定义品牌,让其重获新生。 在占领了市场两端后,他又重新整顿雷达、浪琴、天梭、美度等中高端品牌,形成了包含20多个品牌的倒金字塔品牌结构。至此,斯沃琪集团坐拥从宝珀到斯沃琪的各个品牌,成功覆盖了钟表产品类型和价格档次的各个市场,成为了全球钟表业的霸主。 翻开《斯沃琪手表的创意魔法:一个低端品牌靠创意通吃全球市场的疯狂历程》,进入让品牌与众不同的创意思维。","今年外借册数":0,"编目审核员":"","调配时间":"","索书号A":"F452.268/W31","责任者三":"","责任者二":"","分类":"","编目审核":0,"预约数":0,"编目审核日期":"","封面地址":"","内容介绍":"","责任者四":"","文献类型":0,"图象页数":0,"责任者":"(瑞士) 于尔格·维格林著 JURG WEGELIN","版次":"","下载":0,"种次字符数据":"","分类数据":"","出版者2":"江苏文艺出版社","MARC类型":"","封面服务器ID":0,"首馆键码":1,"索书号15":"","采编审核日期":"","索书号14":"","索书号13":"","索书号12":"","索书号11":"","责任者2":"(瑞士) 于尔格·维格林著 Jurg Wegelin","索书号10":"","全文地址":"","题名":"斯沃琪手表的创意魔法一个低端品牌靠创意通吃全球市场的疯狂历程","翻译题名":"","处理日期":1387757880000,"分类字母":"","题名缩写":"","丛书名":"","册数":5,"索书号16":"","累计外借册数":4,"调配员":"","修改人员":55,"出版者":"江苏文艺出版社","创建时间":"","卷标":"","种次":"","下载服务器ID":0,"下载地址":""},"ID":"f451956df67d8cbc9029c407683a293d"}]