[{"NUM":13,"bookMap":{"种次F":"","标准编码":"978-7-5609-4570-5","可外借数":6,"上月外借册数":0,"去年外借册数":0,"封面":"","采编审核":0,"分类字符数据":"","全文服务器ID":0,"操作员":52,"索书号2":"","种次数据":"","内容介绍1":"","语种":"chi","本月外借册数":0,"排架号":"","库键码":1,"ILAS记录号":0,"出版日期":"2008","已外借数":0,"COVERPATH":"http://img3.doubanio.com/lpic/s3879278.jpg","题名2":"品牌管理","采编审核员":"","分类号":"","出版地":"武汉","索书号":"F273.2/D65","价格":0,"索书号5":"","索书号6":"","种次字母":"","索书号3":"","责任者一":"","索书号4":"","索书号9":"","翻阅次数":0,"主键码":528157,"索书号7":"","索书号8":"","SUMMARYS":"《品牌管理》一书是一本关于品牌管理理论与实践的教材,其内容共5篇18章。《品牌管理》阐述了品牌管理的基本概念、特征、种类以及品牌管理作为一门新兴学科所要研究的对象、内容及品牌发展简史,阐述了品牌管理从品牌的定位、设计及品牌形象目标的确立到品牌个性的打造和传播的全过程,阐述了品牌文化与品牌战略,论述了品牌管理机构;《品牌管理》回答了什么是品牌资产,如何建立品牌的知名度、美誉度、品质认知、品牌联想和提升品牌忠诚度,探讨了评估品牌资产的方法和模型,回答了如何评估品牌资产的问题;《品牌管理》论述了品牌资产的保护手段、品牌危机管理的理论和知识以及在实践中处理危机的技能;《品牌管理》还对品牌未来的发展趋势做出了预测:从时间上预测了未来品牌的发展趋势,即只有在不断的变革中才能成就强势品牌,并从空间角度预测了品牌国际化问题,国际化与本土化的统一是未来强势品牌的特征。","今年外借册数":0,"编目审核员":"","调配时间":"","索书号A":"F273.2/D65","责任者三":"","责任者二":"","分类":"","编目审核":0,"预约数":0,"编目审核日期":"","封面地址":"","内容介绍":"","责任者四":"","文献类型":0,"图象页数":0,"责任者":"主编丁桂兰","版次":"","下载":0,"种次字符数据":"","分类数据":"","出版者2":"华中科技大学出版社","MARC类型":"","封面服务器ID":0,"首馆键码":1,"索书号15":"","采编审核日期":"","索书号14":"","索书号13":"","索书号12":"","索书号11":"","责任者2":"主编丁桂兰","索书号10":"","全文地址":"","题名":"品牌管理","翻译题名":"","处理日期":1241050877000,"分类字母":"","题名缩写":"","丛书名":"","册数":5,"索书号16":"","累计外借册数":17,"调配员":"","修改人员":90,"出版者":"华中科技大学出版社","创建时间":"","卷标":"","种次":"","下载服务器ID":0,"下载地址":""},"ID":"7f4ae3b0e969b83fb67171d15d225dd5"},{"NUM":12,"bookMap":{"种次F":"","标准编码":"7-201-05526-7","可外借数":3,"上月外借册数":0,"去年外借册数":0,"封面":"","采编审核":0,"分类字符数据":"","全文服务器ID":0,"操作员":1,"索书号2":"","种次数据":"","内容介绍1":"","语种":"","本月外借册数":0,"排架号":"","库键码":1,"ILAS记录号":402162,"出版日期":"2007","已外借数":0,"COVERPATH":"http://img7.doubanio.com/view/subject/s/public/s2680310.jpg","题名2":"余华研究资料","采编审核员":"","分类号":"","出版地":"天津","索书号":"I206.7/H53-2","价格":0,"索书号5":"","索书号6":"","种次字母":"","索书号3":"","责任者一":"","索书号4":"","索书号9":"","翻阅次数":0,"主键码":201823,"索书号7":"","索书号8":"","SUMMARYS":"本书内容包括:余华的文学世界,余华研究论文选,余华主要作品梗概,余华研究论著、论文索引,余华作品目录索引。","今年外借册数":0,"编目审核员":"","调配时间":"","索书号A":"I206.7/H53-2","责任者三":"","责任者二":"","分类":"","编目审核":0,"预约数":0,"编目审核日期":"","封面地址":"","内容介绍":"","责任者四":"","文献类型":0,"图象页数":0,"责任者":"洪治纲编","版次":"","下载":0,"种次字符数据":"","分类数据":"","出版者2":"天津人民出版社","MARC类型":"","封面服务器ID":0,"首馆键码":1,"索书号15":"","采编审核日期":"","索书号14":"","索书号13":"","索书号12":"","索书号11":"","责任者2":"洪治纲编","索书号10":"","全文地址":"","题名":"余华研究资料","翻译题名":"","处理日期":1216609605000,"分类字母":"","题名缩写":"YHYJZL","丛书名":"","册数":3,"索书号16":"","累计外借册数":24,"调配员":"","修改人员":1,"出版者":"天津人民出版社","创建时间":"","卷标":"","种次":"","下载服务器ID":0,"下载地址":""},"ID":"124dff89d7c50b9516ca25d3b9cde827"},{"NUM":11,"bookMap":{"种次F":"","标准编码":"7-101-03070-X","可外借数":3,"上月外借册数":0,"去年外借册数":0,"封面":"","采编审核":0,"分类字符数据":"","全文服务器ID":0,"操作员":1,"索书号2":"","种次数据":"","内容介绍1":"","语种":"","本月外借册数":0,"排架号":"","库键码":1,"ILAS记录号":143994,"出版日期":"2001","已外借数":0,"COVERPATH":"","题名2":"文献学概要","采编审核员":"","分类号":"","出版地":"北京","索书号":"G256/D89","价格":0,"索书号5":"","索书号6":"","种次字母":"","索书号3":"","责任者一":"","索书号4":"","索书号9":"","翻阅次数":0,"主键码":238996,"索书号7":"","索书号8":"","SUMMARYS":"","今年外借册数":0,"编目审核员":"","调配时间":"","索书号A":"G256/D89","责任者三":"","责任者二":"","分类":"","编目审核":0,"预约数":0,"编目审核日期":"","封面地址":"","内容介绍":"","责任者四":"","文献类型":0,"图象页数":0,"责任者":"杜泽逊撰","版次":"","下载":0,"种次字符数据":"","分类数据":"","出版者2":"中华书局","MARC类型":"","封面服务器ID":0,"首馆键码":1,"索书号15":"","采编审核日期":"","索书号14":"","索书号13":"","索书号12":"","索书号11":"","责任者2":"杜泽逊撰","索书号10":"","全文地址":"","题名":"文献学概要","翻译题名":"","处理日期":1216609868000,"分类字母":"","题名缩写":"WXXGY","丛书名":"","册数":3,"索书号16":"","累计外借册数":39,"调配员":"","修改人员":1,"出版者":"中华书局","创建时间":"","卷标":"","种次":"","下载服务器ID":0,"下载地址":""},"ID":"0dc046019dde7e027e8038dd715bd77d"},{"NUM":11,"bookMap":{"种次F":"","标准编码":"978-7-301-12659-2","可外借数":3,"上月外借册数":0,"去年外借册数":0,"封面":"","采编审核":0,"分类字符数据":"","全文服务器ID":0,"操作员":52,"索书号2":"","种次数据":"","内容介绍1":"","语种":"chi","本月外借册数":0,"排架号":"","库键码":1,"ILAS记录号":0,"出版日期":"2007","已外借数":0,"COVERPATH":"http://img3.doubanio.com/lpic/s2809566.jpg","题名2":"《中国现代文学三十年》学习指导","采编审核员":"","分类号":"","出版地":"北京","索书号":"I209.6/W42","价格":0,"索书号5":"","索书号6":"","种次字母":"","索书号3":"","责任者一":"","索书号4":"","索书号9":"","翻阅次数":0,"主键码":532343,"索书号7":"","索书号8":"","SUMMARYS":"《中国现代文学三十年学习指导》分为29章,相当于29个课题。这划分大致参考了教育部指定的现代文学教学大纲,并依据教育部推荐教材《中国现代文学三十年》的章节结构与基本内容,因为29章基本上已囊括现代文学教学的主要课题,若配合其他版本教材,《中国现代文学三十年学习指导》内容只需稍加调整即可。 中国现代文学是各大学中文系的必修课,一般都在低年级开设。因为内容比较多,刚踏进大学校园不久的年轻的学生,又还没有文学理论及其他相关知识的准备,学习这门课可能有诸多困难。现今各种现代文学史教材,又都偏重历史线索的勾勒,而不大考虑大学低年级学生的知识结构特点,所以,老师的讲授和学生的学习都碰到一个既要使用教材,又要照顾循序渐进,逐步提高的问题。就钱理群、吴福辉与笔者所合作编写的《中国现代文学三十年》这部教材来讲,学术性较强,而对于一般大学低年级的同学,也可能深一些,内容繁复一些。其他几种比较通行的现代文学教材,也有类似的情况。所以不少老师与同学都希望能有一本指导学习的书,与教材配套,根据低年级同学的知识结构特点,指导他们阅读作品、理解教材与听老师讲授,以学会鉴赏评论作品,逐步养成审美的能力和文学史眼光。具体一点来说,能辅导同学有效地预习、复习和参加考试。这本课程学习指导,就是为此目的而编写的。","今年外借册数":0,"编目审核员":"","调配时间":"","索书号A":"I209.6/W42","责任者三":"","责任者二":"","分类":"","编目审核":0,"预约数":0,"编目审核日期":"","封面地址":"","内容介绍":"","责任者四":"","文献类型":0,"图象页数":0,"责任者":"温儒敏编著","版次":"","下载":0,"种次字符数据":"","分类数据":"","出版者2":"北京大学出版社","MARC类型":"","封面服务器ID":0,"首馆键码":1,"索书号15":"","采编审核日期":"","索书号14":"","索书号13":"","索书号12":"","索书号11":"","责任者2":"温儒敏编著","索书号10":"","全文地址":"","题名":"《中国现代文学三十年》学习指导","翻译题名":"","处理日期":1243731251000,"分类字母":"","题名缩写":"","丛书名":"","册数":3,"索书号16":"","累计外借册数":57,"调配员":"","修改人员":90,"出版者":"北京大学出版社","创建时间":"","卷标":"","种次":"","下载服务器ID":0,"下载地址":""},"ID":"70c0856f4873c1b5d78cc32ec1eec58a"},{"NUM":10,"bookMap":{"种次F":"","标准编码":"978-7-5078-2830-6","可外借数":3,"上月外借册数":0,"去年外借册数":0,"封面":"","采编审核":0,"分类字符数据":"","全文服务器ID":0,"操作员":1,"索书号2":"","种次数据":"","内容介绍1":"","语种":"","本月外借册数":0,"排架号":"","库键码":1,"ILAS记录号":457186,"出版日期":"2008","已外借数":0,"COVERPATH":"","题名2":"传媒经济学:理论与案例","采编审核员":"","分类号":"","出版地":"北京","索书号":"G206.2-05/B92","价格":0,"索书号5":"","索书号6":"","种次字母":"","索书号3":"","责任者一":"","索书号4":"","索书号9":"","翻阅次数":0,"主键码":226447,"索书号7":"","索书号8":"","SUMMARYS":"","今年外借册数":0,"编目审核员":"","调配时间":"","索书号A":"G206.2-05/B92","责任者三":"","责任者二":"","分类":"","编目审核":0,"预约数":0,"编目审核日期":"","封面地址":"","内容介绍":"","责任者四":"","文献类型":0,"图象页数":0,"责任者":"卜彦芳编著","版次":"","下载":0,"种次字符数据":"","分类数据":"","出版者2":"中国国际广播出版社","MARC类型":"","封面服务器ID":0,"首馆键码":1,"索书号15":"","采编审核日期":"","索书号14":"","索书号13":"","索书号12":"","索书号11":"","责任者2":"卜彦芳编著","索书号10":"","全文地址":"","题名":"传媒经济学理论与案例","翻译题名":"","处理日期":1216609771000,"分类字母":"","题名缩写":"CMJJX:LLYAL","丛书名":"","册数":3,"索书号16":"","累计外借册数":19,"调配员":"","修改人员":1,"出版者":"中国国际广播出版社","创建时间":"","卷标":"","种次":"","下载服务器ID":0,"下载地址":""},"ID":"ddf042aa43a163f71a04715727053403"},{"NUM":9,"bookMap":{"种次F":"","标准编码":"978-7-5100-1757-5","可外借数":6,"上月外借册数":0,"去年外借册数":0,"封面":"","采编审核":0,"分类字符数据":"","全文服务器ID":0,"操作员":112,"索书号2":"","种次数据":"","内容介绍1":"","语种":"chi","本月外借册数":0,"排架号":"","库键码":1,"ILAS记录号":0,"出版日期":"2010","已外借数":0,"COVERPATH":"","题名2":"茶业管理学","采编审核员":"","分类号":"","出版地":"北京","索书号":"F407.82/Y48","价格":0,"索书号5":"","索书号6":"","种次字母":"","索书号3":"","责任者一":"","索书号4":"","索书号9":"","翻阅次数":0,"主键码":677932,"索书号7":"","索书号8":"","SUMMARYS":"","今年外借册数":0,"编目审核员":"","调配时间":"","索书号A":"F407.82/Y48","责任者三":"","责任者二":"","分类":"","编目审核":0,"预约数":0,"编目审核日期":"","封面地址":"","内容介绍":"","责任者四":"","文献类型":0,"图象页数":0,"责任者":"主编杨江帆","版次":"","下载":0,"种次字符数据":"","分类数据":"","出版者2":"世界图书出版公司","MARC类型":"","封面服务器ID":0,"首馆键码":1,"索书号15":"","采编审核日期":"","索书号14":"","索书号13":"","索书号12":"","索书号11":"","责任者2":"主编杨江帆","索书号10":"","全文地址":"","题名":"茶业管理学","翻译题名":"","处理日期":1275877186000,"分类字母":"","题名缩写":"","丛书名":"","册数":5,"索书号16":"","累计外借册数":11,"调配员":"","修改人员":55,"出版者":"世界图书出版公司","创建时间":"","卷标":"","种次":"","下载服务器ID":0,"下载地址":""},"ID":"676107e7fc9e84181bcbf8db3cbef9fa"},{"NUM":9,"bookMap":{"种次F":"","标准编码":"978-7-111-35101-6","可外借数":6,"上月外借册数":0,"去年外借册数":0,"封面":"","采编审核":0,"分类字符数据":"","全文服务器ID":0,"操作员":52,"索书号2":"","种次数据":"","内容介绍1":"","语种":"chi","本月外借册数":0,"排架号":"","库键码":1,"ILAS记录号":0,"出版日期":"2011","已外借数":0,"COVERPATH":"http://img7.doubanio.com/lpic/s26839452.jpg","题名2":"云:7 种清晰的商业模式","采编审核员":"","分类号":"","出版地":"北京","索书号":"F407.67/Z60","价格":0,"索书号5":"","索书号6":"","种次字母":"","索书号3":"","责任者一":"","索书号4":"","索书号9":"","翻阅次数":0,"主键码":801662,"索书号7":"","索书号8":"","SUMMARYS":"《云:7种清晰的商业模式》是一本软件行业企业家和管理者避免陷阱的决策路线图。这是一本技术行业从业者洞察当前变化、塑造未来的行业手册。这是一本想在软件产业黄金时代创建公司者的实用创业指南。 曾经是斯坦福教授和软件企业主席的周晨光,向你娓娓讲述来自软件行业经营者们真实经历的案例,这些企业包括亚马逊、谷歌、eBay、甲骨文、Salesforce.com、Netsuite、Taleo、微软、Dealer Track、Blackbaud、Successfactors、Kenexa、Omniture、IBM、Sun、惠普和AT&T。全书几乎囊括了软件行业管理的所有重要方面,教你如何洞察当前国际软件产业现行趋势以及动态变化,从而正确决策,避免陷阱。","今年外借册数":0,"编目审核员":"","调配时间":"","索书号A":"F407.67/Z60","责任者三":"","责任者二":"","分类":"","编目审核":0,"预约数":0,"编目审核日期":"","封面地址":"","内容介绍":"","责任者四":"","文献类型":0,"图象页数":0,"责任者":"(美)周晨光著","版次":"","下载":0,"种次字符数据":"","分类数据":"","出版者2":"机械工业出版社","MARC类型":"","封面服务器ID":0,"首馆键码":1,"索书号15":"","采编审核日期":"","索书号14":"","索书号13":"","索书号12":"","索书号11":"","责任者2":"(美)周晨光著","索书号10":"","全文地址":"","题名":"云7 种清晰的商业模式","翻译题名":"","处理日期":1320821315000,"分类字母":"","题名缩写":"Y","丛书名":"","册数":5,"索书号16":"","累计外借册数":10,"调配员":"","修改人员":55,"出版者":"机械工业出版社","创建时间":"","卷标":"","种次":"","下载服务器ID":0,"下载地址":""},"ID":"2fad9bbec9364c125c1acb26b6a9478f"},{"NUM":9,"bookMap":{"种次F":"","标准编码":"978-7-301-13875-5","可外借数":3,"上月外借册数":0,"去年外借册数":0,"封面":"","采编审核":0,"分类字符数据":"","全文服务器ID":0,"操作员":52,"索书号2":"","种次数据":"","内容介绍1":"","语种":"chi","本月外借册数":0,"排架号":"","库键码":1,"ILAS记录号":0,"出版日期":"2008","已外借数":0,"COVERPATH":"http://img3.douban.com/lpic/s10344511.jpg","题名2":"中国当代文学史作品选","采编审核员":"","分类号":"","出版地":"北京","索书号":"I217.01/H53","价格":0,"索书号5":"","索书号6":"","种次字母":"","索书号3":"","责任者一":"","索书号4":"","索书号9":"","翻阅次数":0,"主键码":527794,"索书号7":"","索书号8":"","SUMMARYS":"本书是为配合中国当代文学史的教学而编选的作品选,初版于2002年。这次修订,整体篇幅做了压缩,篇目也做了若干调整。另外,在编排上,也改为以体裁为划分依据,以方便同一作家不同时期作品的处理。 本书选人的作品,始于20世纪50年代初,迄于90年代末。由于篇幅的限制,以短诗、散文、短篇小说为主,也适当选入一些中篇小说和戏剧作品。许多重要的中、长篇小说和戏剧作品无法容纳,采用“存目”的方式在目录中做了提示。 另一需要说明的是,本书的作品有的选自发表刊物,有的选自作品集。当代作家对其作品常有改动,而当年在语词、标点的使用上也存在与当前的“规范”不相符合之处。本作品选均以篇末标示的入选文本为准,一律不做改动。","今年外借册数":0,"编目审核员":"","调配时间":"","索书号A":"I217.01/H53","责任者三":"","责任者二":"","分类":"","编目审核":0,"预约数":0,"编目审核日期":"","封面地址":"","内容介绍":"","责任者四":"","文献类型":0,"图象页数":0,"责任者":"洪子诚主编","版次":"修订版","下载":0,"种次字符数据":"","分类数据":"","出版者2":"北京大学出版社","MARC类型":"","封面服务器ID":0,"首馆键码":1,"索书号15":"","采编审核日期":"","索书号14":"","索书号13":"","索书号12":"","索书号11":"","责任者2":"洪子诚主编","索书号10":"","全文地址":"","题名":"中国当代文学史作品选","翻译题名":"","处理日期":1242112210000,"分类字母":"","题名缩写":"","丛书名":"","册数":3,"索书号16":"","累计外借册数":22,"调配员":"","修改人员":90,"出版者":"北京大学出版社","创建时间":"","卷标":"","种次":"","下载服务器ID":0,"下载地址":""},"ID":"cd4b8c8602088d0b53231f2b610677e6"},{"NUM":8,"bookMap":{"种次F":"","标准编码":"978-7-5080-1080-9","可外借数":3,"上月外借册数":0,"去年外借册数":0,"封面":"","采编审核":0,"分类字符数据":"","全文服务器ID":0,"操作员":112,"索书号2":"","种次数据":"","内容介绍1":"","语种":"chi","本月外借册数":0,"排架号":"","库键码":1,"ILAS记录号":0,"出版日期":"2009","已外借数":1,"COVERPATH":"","题名2":"呼兰河传","采编审核员":"","分类号":"","出版地":"北京","索书号":"I247.5/X25=2","价格":0,"索书号5":"","索书号6":"","种次字母":"","索书号3":"","责任者一":"","索书号4":"","索书号9":"","翻阅次数":0,"主键码":638345,"索书号7":"","索书号8":"","SUMMARYS":"","今年外借册数":0,"编目审核员":"","调配时间":"","索书号A":"I247.5/X25=2","责任者三":"","责任者二":"","分类":"","编目审核":0,"预约数":0,"编目审核日期":"","封面地址":"","内容介绍":"","责任者四":"","文献类型":0,"图象页数":0,"责任者":"中国现代文学馆编","版次":"","下载":0,"种次字符数据":"","分类数据":"","出版者2":"华夏出版社","MARC类型":"","封面服务器ID":0,"首馆键码":1,"索书号15":"","采编审核日期":"","索书号14":"","索书号13":"","索书号12":"","索书号11":"","责任者2":"中国现代文学馆编","索书号10":"","全文地址":"","题名":"呼兰河传","翻译题名":"","处理日期":1269831248000,"分类字母":"","题名缩写":"","丛书名":"","册数":3,"索书号16":"","累计外借册数":135,"调配员":"","修改人员":55,"出版者":"华夏出版社","创建时间":"","卷标":"","种次":"","下载服务器ID":0,"下载地址":""},"ID":"33e652527722dd7c4ec541cb254b8212"},{"NUM":8,"bookMap":{"种次F":"","标准编码":"7-80563-819-5","可外借数":5,"上月外借册数":0,"去年外借册数":0,"封面":"","采编审核":0,"分类字符数据":"","全文服务器ID":0,"操作员":1,"索书号2":"","种次数据":"","内容介绍1":"","语种":"","本月外借册数":0,"排架号":"","库键码":1,"ILAS记录号":146109,"出版日期":"2001","已外借数":0,"COVERPATH":"http://img3.douban.com/lpic/s1073004.jpg","题名2":"美的历程","采编审核员":"","分类号":"","出版地":"天津","索书号":"B83-092/L45","价格":0,"索书号5":"","索书号6":"","种次字母":"","索书号3":"","责任者一":"","索书号4":"","索书号9":"","翻阅次数":0,"主键码":241379,"索书号7":"","索书号8":"","SUMMARYS":"《美的历程》从宏观鸟瞰角度对中国数千年的艺术、文学作了概括描述和美学把握。其中提出了诸如原始远古艺术的“龙飞凤舞”殷周青铜器艺术的“拧厉的美”,先秦理性精神的“儒道互补”,楚辞、汉赋、汉画像石之“浪漫主义”,“人的觉醒”的魏晋风度,六朝、唐、宋佛像雕塑,宋元山水绘画以及诗、词、曲各具审美三品类,明清时期小说、戏曲由浪漫而感伤而现实之变迁等等重要观念,多发前人之所未发。此书于1981年初版,多次再版重印达几十万册。已有英文、德文、韩文等多种译本问世。 此修订插图本,是作者在广西师范大学出版社2000年版的基础上,对全书文字作了最新订正。全书插图作了调整,增加了四十余幅重要插图,用以佐证真论述、丰富其内容。","今年外借册数":0,"编目审核员":"","调配时间":"","索书号A":"B83-092/L45","责任者三":"","责任者二":"","分类":"","编目审核":0,"预约数":0,"编目审核日期":"","封面地址":"","内容介绍":"","责任者四":"","文献类型":0,"图象页数":0,"责任者":"李泽厚著","版次":"修订插图本","下载":0,"种次字符数据":"","分类数据":"","出版者2":"天津社会科学院出版社","MARC类型":"","封面服务器ID":0,"首馆键码":1,"索书号15":"","采编审核日期":"","索书号14":"","索书号13":"","索书号12":"","索书号11":"","责任者2":"李泽厚著","索书号10":"","全文地址":"","题名":"美的历程","翻译题名":"","处理日期":1216609890000,"分类字母":"","题名缩写":"MDLC","丛书名":"","册数":5,"索书号16":"","累计外借册数":183,"调配员":"","修改人员":1,"出版者":"天津社会科学院出版社","创建时间":"","卷标":"","种次":"","下载服务器ID":0,"下载地址":""},"ID":"492ed255ea887c782737366da5bf0787"}]