[{"NUM":10,"bookMap":{"种次F":"","标准编码":"7-81080-166-X","可外借数":3,"上月外借册数":0,"去年外借册数":0,"封面":"","采编审核":0,"分类字符数据":"","全文服务器ID":0,"操作员":1,"索书号2":"","种次数据":"","内容介绍1":"","语种":"","本月外借册数":0,"排架号":"","库键码":1,"ILAS记录号":142778,"出版日期":"2001","已外借数":0,"COVERPATH":"http://img3.doubanio.com/lpic/s6452528.jpg","题名2":"语篇分析的理论与实践:广告语篇研究","采编审核员":"","分类号":"","出版地":"上海","索书号":"H04/H78","价格":0,"索书号5":"","索书号6":"","种次字母":"","索书号3":"","责任者一":"","索书号4":"","索书号9":"","翻阅次数":0,"主键码":237933,"索书号7":"","索书号8":"","SUMMARYS":"《语篇分析的理论与实践:广告语篇研究》以英国著名语言学家韩礼德(Halliday)的系统功能语法为理论指导讨论语篇分析(也称话语分析),所用的语料主要是广告。本书共十一章,第一章介绍了语篇分析的一些基本理论和方法,并从实例分析的角度探讨语篇分析的实用性。第二至五章以系统功能语法的“人际功能”中的一些基本概念为基础,讨论广告标题的言语功能。第七、八章从语篇模式和会话结构角度研究广告,所探讨的问题是从宏观方面看有“叙事”,从微观方面看则有“问题—解决办法”的语篇模式、会话含义和证言式话语。第九章探讨广告语篇怎样转换语码和为什么要转换语码。最后两章为个案研究,讨论“公益广告”和“约会(征婚)广告”这两种语篇形式,并涉及英汉对比方面的讨论。《语篇分析的理论与实践:广告语篇研究》由中山大学外国语学院院长、教授黄国文所著。","今年外借册数":0,"编目审核员":"","调配时间":"","索书号A":"H04/H78","责任者三":"","责任者二":"","分类":"","编目审核":0,"预约数":0,"编目审核日期":"","封面地址":"","内容介绍":"","责任者四":"","文献类型":0,"图象页数":0,"责任者":"黄国文著","版次":"","下载":0,"种次字符数据":"","分类数据":"","出版者2":"上海外语教育出版社","MARC类型":"","封面服务器ID":0,"首馆键码":1,"索书号15":"","采编审核日期":"","索书号14":"","索书号13":"","索书号12":"","索书号11":"","责任者2":"黄国文著","索书号10":"","全文地址":"","题名":"语篇分析的理论与实践广告语篇研究","翻译题名":"","处理日期":1216609859000,"分类字母":"","题名缩写":"YPFXDLLYSJ:GGYPY","丛书名":"","册数":3,"索书号16":"","累计外借册数":17,"调配员":"","修改人员":1,"出版者":"上海外语教育出版社","创建时间":"","卷标":"","种次":"","下载服务器ID":0,"下载地址":""},"ID":"0f220ba34f78360f5089cd7b124da7de"},{"NUM":9,"bookMap":{"种次F":"","标准编码":"7-5001-1243-2","可外借数":2,"上月外借册数":0,"去年外借册数":0,"封面":"","采编审核":0,"分类字符数据":"","全文服务器ID":0,"操作员":1,"索书号2":"","种次数据":"","内容介绍1":"","语种":"","本月外借册数":0,"排架号":"","库键码":1,"ILAS记录号":230144,"出版日期":"2004","已外借数":0,"COVERPATH":"","题名2":"旅游翻译与涉外导游","采编审核员":"","分类号":"","出版地":"北京","索书号":"H315.9/C42","价格":0,"索书号5":"","索书号6":"","种次字母":"","索书号3":"","责任者一":"","索书号4":"","索书号9":"","翻阅次数":0,"主键码":69794,"索书号7":"","索书号8":"","SUMMARYS":"","今年外借册数":0,"编目审核员":"","调配时间":"","索书号A":"H315.9/C42","责任者三":"","责任者二":"","分类":"","编目审核":0,"预约数":0,"编目审核日期":"","封面地址":"","内容介绍":"","责任者四":"","文献类型":0,"图象页数":0,"责任者":"陈刚著","版次":"","下载":0,"种次字符数据":"","分类数据":"","出版者2":"中国对外翻译出版公司","MARC类型":"","封面服务器ID":0,"首馆键码":1,"索书号15":"","采编审核日期":"","索书号14":"","索书号13":"","索书号12":"","索书号11":"","责任者2":"陈刚著","索书号10":"","全文地址":"","题名":"旅游翻译与涉外导游","翻译题名":"","处理日期":1216608695000,"分类字母":"","题名缩写":"LYFYYSWDY","丛书名":"","册数":2,"索书号16":"","累计外借册数":11,"调配员":"","修改人员":1,"出版者":"中国对外翻译出版公司","创建时间":"","卷标":"","种次":"","下载服务器ID":0,"下载地址":""},"ID":"dd77a80e974160af667ccc1c903f9a24"},{"NUM":9,"bookMap":{"种次F":"","标准编码":"978-7-80206-602-1","可外借数":6,"上月外借册数":0,"去年外借册数":0,"封面":"","采编审核":0,"分类字符数据":"","全文服务器ID":0,"操作员":112,"索书号2":"","种次数据":"","内容介绍1":"","语种":"chi","本月外借册数":0,"排架号":"","库键码":1,"ILAS记录号":0,"出版日期":"2008","已外借数":0,"COVERPATH":"","题名2":"北京世界文化遗产人文景观介绍翻译研究","采编审核员":"","分类号":"","出版地":"北京","索书号":"H315.9/L78.2","价格":0,"索书号5":"","索书号6":"","种次字母":"","索书号3":"","责任者一":"","索书号4":"","索书号9":"","翻阅次数":0,"主键码":504845,"索书号7":"","索书号8":"","SUMMARYS":"","今年外借册数":0,"编目审核员":"","调配时间":"","索书号A":"H315.9/L78.2","责任者三":"","责任者二":"","分类":"","编目审核":0,"预约数":0,"编目审核日期":"","封面地址":"","内容介绍":"","责任者四":"","文献类型":0,"图象页数":0,"责任者":"刘秀芝, 李红霞著","版次":"","下载":0,"种次字符数据":"","分类数据":"","出版者2":"光明日报出版社","MARC类型":"","封面服务器ID":0,"首馆键码":1,"索书号15":"","采编审核日期":"","索书号14":"","索书号13":"","索书号12":"","索书号11":"","责任者2":"刘秀芝, 李红霞著","索书号10":"","全文地址":"","题名":"北京世界文化遗产人文景观介绍翻译研究","翻译题名":"","处理日期":1239150949000,"分类字母":"","题名缩写":"","丛书名":"","册数":5,"索书号16":"","累计外借册数":27,"调配员":"","修改人员":55,"出版者":"光明日报出版社","创建时间":"","卷标":"","种次":"","下载服务器ID":0,"下载地址":""},"ID":"ca045497759805ce652963fb93503f2d"},{"NUM":8,"bookMap":{"种次F":"","标准编码":"7-118-04370-2","可外借数":4,"上月外借册数":0,"去年外借册数":0,"封面":"","采编审核":0,"分类字符数据":"","全文服务器ID":0,"操作员":1,"索书号2":"","种次数据":"","内容介绍1":"","语种":"","本月外借册数":0,"排架号":"","库键码":1,"ILAS记录号":332554,"出版日期":"2006.2","已外借数":0,"COVERPATH":"http://img7.doubanio.com/lpic/s1555735.jpg","题名2":"广告英语阅读&欣赏","采编审核员":"","分类号":"","出版地":"北京","索书号":"H319.4/S88-3","价格":0,"索书号5":"","索书号6":"","种次字母":"","索书号3":"","责任者一":"","索书号4":"","索书号9":"","翻阅次数":0,"主键码":143666,"索书号7":"","索书号8":"","SUMMARYS":"你是否曾经希望能有机会去外资企业或者合资企业工作?更或者,你有机会到国外长期居住,这时你就必须要看得懂租赁广告,还有家具广告、超市广告、商场海报等等等等。不过,临阵磨枪,只能光不能快,要学会看英语广告,那就从现在开始吧!","今年外借册数":0,"编目审核员":"","调配时间":"","索书号A":"H319.4/S88-3","责任者三":"","责任者二":"","分类":"","编目审核":0,"预约数":0,"编目审核日期":"","封面地址":"","内容介绍":"","责任者四":"","文献类型":0,"图象页数":0,"责任者":"宋宏主编","版次":"","下载":0,"种次字符数据":"","分类数据":"","出版者2":"国防工业出版社","MARC类型":"","封面服务器ID":0,"首馆键码":1,"索书号15":"","采编审核日期":"","索书号14":"","索书号13":"","索书号12":"","索书号11":"","责任者2":"宋宏主编","索书号10":"","全文地址":"","题名":"广告英语阅读欣赏","翻译题名":"","处理日期":1216609214000,"分类字母":"","题名缩写":"GGYYYD?XS","丛书名":"","册数":3,"索书号16":"","累计外借册数":14,"调配员":"","修改人员":1,"出版者":"国防工业出版社","创建时间":"","卷标":"","种次":"","下载服务器ID":0,"下载地址":""},"ID":"3c2e655f7f75ca3296c2524b3ee7fadc"},{"NUM":7,"bookMap":{"种次F":"","标准编码":"978-7-5642-1241-4","可外借数":6,"上月外借册数":0,"去年外借册数":0,"封面":"","采编审核":0,"分类字符数据":"","全文服务器ID":0,"操作员":112,"索书号2":"","种次数据":"","内容介绍1":"","语种":"chi","本月外借册数":0,"排架号":"","库键码":1,"ILAS记录号":0,"出版日期":"2012","已外借数":0,"COVERPATH":"","题名2":"信托投资学","采编审核员":"","分类号":"","出版地":"上海","索书号":"F830.8/C16=2","价格":28,"索书号5":"","索书号6":"","种次字母":"","索书号3":"","责任者一":"","索书号4":"","索书号9":"","翻阅次数":0,"主键码":1008992,"索书号7":"","索书号8":"","SUMMARYS":"","今年外借册数":0,"编目审核员":"","调配时间":"","索书号A":"F830.8/C16=2","责任者三":"","责任者二":"","分类":"","编目审核":0,"预约数":0,"编目审核日期":"","封面地址":"","内容介绍":"","责任者四":"","文献类型":0,"图象页数":0,"责任者":"曹建元主编","版次":"第2版","下载":0,"种次字符数据":"","分类数据":"","出版者2":"上海财经大学出版社","MARC类型":"","封面服务器ID":0,"首馆键码":1,"索书号15":"","采编审核日期":"","索书号14":"","索书号13":"","索书号12":"","索书号11":"","责任者2":"曹建元主编","索书号10":"","全文地址":"","题名":"信托投资学","翻译题名":"","处理日期":1340070875000,"分类字母":"","题名缩写":"","丛书名":"","册数":5,"索书号16":"","累计外借册数":35,"调配员":"","修改人员":119,"出版者":"上海财经大学出版社","创建时间":"","卷标":"","种次":"","下载服务器ID":0,"下载地址":""},"ID":"8c83c69d4f9b114da6a260adb76fe135"},{"NUM":6,"bookMap":{"种次F":"","标准编码":"7-5001-0577-0","可外借数":4,"上月外借册数":0,"去年外借册数":0,"封面":"","采编审核":0,"分类字符数据":"","全文服务器ID":0,"操作员":1,"索书号2":"","种次数据":"","内容介绍1":"","语种":"","本月外借册数":0,"排架号":"","库键码":1,"ILAS记录号":134235,"出版日期":"1999","已外借数":0,"COVERPATH":"http://img3.doubanio.com/view/subject/s/public/s1064828.jpg","题名2":"实用口译手册","采编审核员":"","分类号":"","出版地":"北京","索书号":"H315.9/Z59.2","价格":0,"索书号5":"","索书号6":"","种次字母":"","索书号3":"","责任者一":"","索书号4":"","索书号9":"","翻阅次数":0,"主键码":225215,"索书号7":"","索书号8":"","SUMMARYS":"口译,是人类交流思想所借助的重要手段之一。在甲乙所方互不通晓对方语言的情况下,若要进行会谈、交涉、说理、谈判,通讯进行科技、工农业生产、文艺、贸易、防务、企业管理等方面的友好合作与经验交流,口译是不可缺少的一个桥梁;在许多国家代表出席的国际会议上,口译更属必不可少的一项工作。在了解情况、洋为中国用以促进祖国的四化大业方面,在反地霸权主义,维护世界和平的事业中,口译也是一项重要的工作。","今年外借册数":0,"编目审核员":"","调配时间":"","索书号A":"H315.9/Z59.2","责任者三":"","责任者二":"","分类":"","编目审核":0,"预约数":0,"编目审核日期":"","封面地址":"","内容介绍":"","责任者四":"","文献类型":0,"图象页数":0,"责任者":"钟述孔著","版次":"增订版","下载":0,"种次字符数据":"","分类数据":"","出版者2":"中国对外翻译出版公司","MARC类型":"","封面服务器ID":0,"首馆键码":1,"索书号15":"","采编审核日期":"","索书号14":"","索书号13":"","索书号12":"","索书号11":"","责任者2":"钟述孔著","索书号10":"","全文地址":"","题名":"实用口译手册","翻译题名":"","处理日期":1216609762000,"分类字母":"","题名缩写":"SYKYSC","丛书名":"","册数":3,"索书号16":"","累计外借册数":10,"调配员":"","修改人员":1,"出版者":"中国对外翻译出版公司","创建时间":"","卷标":"","种次":"","下载服务器ID":0,"下载地址":""},"ID":"28509ac211a812ac2106f28ae75f9d3d"},{"NUM":6,"bookMap":{"种次F":"","标准编码":"978-7-5600-8129-8","可外借数":5,"上月外借册数":0,"去年外借册数":0,"封面":"","采编审核":0,"分类字符数据":"","全文服务器ID":0,"操作员":52,"索书号2":"","种次数据":"","内容介绍1":"","语种":"chi","本月外借册数":0,"排架号":"","库键码":1,"ILAS记录号":0,"出版日期":"2009","已外借数":0,"COVERPATH":"","题名2":"高等学校英语专业八级考试快速通关,历年真题","采编审核员":"","分类号":"","出版地":"北京","索书号":"H310.42/F35-2","价格":0,"索书号5":"","索书号6":"","种次字母":"","索书号3":"","责任者一":"","索书号4":"","索书号9":"","翻阅次数":0,"主键码":798214,"索书号7":"","索书号8":"","SUMMARYS":"","今年外借册数":0,"编目审核员":"","调配时间":"","索书号A":"H310.42/F35-2","责任者三":"","责任者二":"","分类":"","编目审核":0,"预约数":0,"编目审核日期":"","封面地址":"","内容介绍":"","责任者四":"","文献类型":0,"图象页数":0,"责任者":"总主编方振宇 主编胡燕","版次":"","下载":0,"种次字符数据":"","分类数据":"","出版者2":"外语教学与研究出版社","MARC类型":"","封面服务器ID":0,"首馆键码":1,"索书号15":"","采编审核日期":"","索书号14":"","索书号13":"","索书号12":"","索书号11":"","责任者2":"总主编方振宇 主编胡燕","索书号10":"","全文地址":"","题名":"高等学校英语专业八级考试快速通关历年真题","翻译题名":"","处理日期":1319682642000,"分类字母":"","题名缩写":"","丛书名":"","册数":4,"索书号16":"","累计外借册数":25,"调配员":"","修改人员":55,"出版者":"外语教学与研究出版社","创建时间":"","卷标":"","种次":"","下载服务器ID":0,"下载地址":""},"ID":"85e5feb7cc9f8b3c094f91fe0e327681"},{"NUM":6,"bookMap":{"种次F":"","标准编码":"978-7-115-17257-0","可外借数":6,"上月外借册数":0,"去年外借册数":0,"封面":"","采编审核":0,"分类字符数据":"","全文服务器ID":0,"操作员":1,"索书号2":"","种次数据":"","内容介绍1":"","语种":"","本月外借册数":0,"排架号":"","库键码":1,"ILAS记录号":426619,"出版日期":"2008","已外借数":0,"COVERPATH":"http://img7.doubanio.com/lpic/s5863473.jpg","题名2":"商学导论:案例与练习","采编审核员":"","分类号":"","出版地":"北京","索书号":"F710-44/M13(Y)","价格":0,"索书号5":"","索书号6":"","种次字母":"","索书号3":"","责任者一":"","索书号4":"","索书号9":"","翻阅次数":0,"主键码":220903,"索书号7":"","索书号8":"","SUMMARYS":"《商学导论:案例与练习(第4版)》为《商学导论》(第4版)配套使用的案例与练习,可帮助学习者做出正确的选择和决定,有助于事业的成功。通过形象生动的案例分析,马杜拉将重心放在了核心技能训练上,包括决策的计划与制定、团体合作、科技与沟通在商务世界里,如何做出正确的决定,这一切将由你掌控! 在任何一个行业,无论从事何种工作,我们都会用到重要的商业理念。无论你是一位专业的运动员或是一位首席执政官,亦或是一名记者,都需要拥有做出正确选择和决定的能力、与他人友善合作的能力以及有效管理下属的能力。马杜拉的《商学导论》(第4版)介绍了商业活动中的一些核心概念,并结合实例剖析了如何将其更好地位应用于最恰当的商业决策中去。","今年外借册数":0,"编目审核员":"","调配时间":"","索书号A":"F710-44/M13(Y)","责任者三":"","责任者二":"","分类":"","编目审核":0,"预约数":0,"编目审核日期":"","封面地址":"","内容介绍":"","责任者四":"","文献类型":0,"图象页数":0,"责任者":"(美)杰夫·马杜拉(JEFF MADURA)著","版次":"影印版","下载":0,"种次字符数据":"","分类数据":"","出版者2":"人民邮电出版社","MARC类型":"","封面服务器ID":0,"首馆键码":1,"索书号15":"","采编审核日期":"","索书号14":"","索书号13":"","索书号12":"","索书号11":"","责任者2":"(美)杰夫·马杜拉(JEFF MADURA)著","索书号10":"","全文地址":"","题名":"商学导论案例与练习","翻译题名":"","处理日期":1216609733000,"分类字母":"","题名缩写":"SXDL:ALYLX","丛书名":"","册数":5,"索书号16":"","累计外借册数":30,"调配员":"","修改人员":1,"出版者":"人民邮电出版社","创建时间":"","卷标":"","种次":"","下载服务器ID":0,"下载地址":""},"ID":"458bfa3a002f95bd1d1f828f61ac0ebf"},{"NUM":6,"bookMap":{"种次F":"","标准编码":"7-81078-345-9","可外借数":9,"上月外借册数":0,"去年外借册数":0,"封面":"","采编审核":0,"分类字符数据":"","全文服务器ID":0,"操作员":1,"索书号2":"","种次数据":"","内容介绍1":"","语种":"","本月外借册数":0,"排架号":"","库键码":1,"ILAS记录号":188306,"出版日期":"2004","已外借数":0,"COVERPATH":"","题名2":"广告英语一本通","采编审核员":"","分类号":"","出版地":"北京","索书号":"H31/W28.4-2","价格":0,"索书号5":"","索书号6":"","种次字母":"","索书号3":"","责任者一":"","索书号4":"","索书号9":"","翻阅次数":0,"主键码":2265,"索书号7":"","索书号8":"","SUMMARYS":"","今年外借册数":0,"编目审核员":"","调配时间":"","索书号A":"H31/W28.4-2","责任者三":"","责任者二":"","分类":"","编目审核":0,"预约数":0,"编目审核日期":"","封面地址":"","内容介绍":"","责任者四":"","文献类型":0,"图象页数":0,"责任者":"王燕希编著","版次":"","下载":0,"种次字符数据":"","分类数据":"","出版者2":"对外经济贸易大学出版社","MARC类型":"","封面服务器ID":0,"首馆键码":1,"索书号15":"","采编审核日期":"","索书号14":"","索书号13":"","索书号12":"","索书号11":"","责任者2":"王燕希编著","索书号10":"","全文地址":"","题名":"广告英语一本通","翻译题名":"","处理日期":1216608225000,"分类字母":"","题名缩写":"GGYYYBT","丛书名":"","册数":8,"索书号16":"","累计外借册数":29,"调配员":"","修改人员":1,"出版者":"对外经济贸易大学出版社","创建时间":"","卷标":"","种次":"","下载服务器ID":0,"下载地址":""},"ID":"95582c540eaa0661b04bfe6b3a270401"},{"NUM":6,"bookMap":{"种次F":"","标准编码":"7-81044-356-9","可外借数":6,"上月外借册数":0,"去年外借册数":0,"封面":"","采编审核":0,"分类字符数据":"","全文服务器ID":0,"操作员":1,"索书号2":"","种次数据":"","内容介绍1":"","语种":"","本月外借册数":0,"排架号":"","库键码":1,"ILAS记录号":123068,"出版日期":"1998","已外借数":0,"COVERPATH":"http://img3.doubanio.com/lpic/s1016277.jpg","题名2":"美国广告文化:英文版","采编审核员":"","分类号":"","出版地":"沈阳","索书号":"F713.8/S83","价格":0,"索书号5":"","索书号6":"","种次字母":"","索书号3":"","责任者一":"","索书号4":"","索书号9":"","翻阅次数":0,"主键码":212141,"索书号7":"","索书号8":"","SUMMARYS":"内容提要 本书系统讲述了美国广告业和广告理论与方法的发展 历程和演进轨迹,作者引用大量史实和案例,科学归纳了 美国广告文化的发展阶段和发展规律,并对未来发展趋势 进行了合理的展望。 本书内容丰富,体系完整,适合于营销、企业管理专 业学生和相关专业人员选作教材和参考读物。","今年外借册数":0,"编目审核员":"","调配时间":"","索书号A":"F713.8/S83","责任者三":"","责任者二":"","分类":"","编目审核":0,"预约数":0,"编目审核日期":"","封面地址":"","内容介绍":"","责任者四":"","文献类型":0,"图象页数":0,"责任者":"尤利安.斯沃卡(JULIANN SIVULKA)著","版次":"","下载":0,"种次字符数据":"","分类数据":"","出版者2":"东北财经大学出版社","MARC类型":"","封面服务器ID":0,"首馆键码":1,"索书号15":"","采编审核日期":"","索书号14":"","索书号13":"","索书号12":"","索书号11":"","责任者2":"尤利安.斯沃卡(JULIANN SIVULKA)著","索书号10":"","全文地址":"","题名":"美国广告文化英文版","翻译题名":"","处理日期":1216609674000,"分类字母":"","题名缩写":"MGGGWH:YWB","丛书名":"","册数":4,"索书号16":"","累计外借册数":6,"调配员":"","修改人员":1,"出版者":"东北财经大学出版社","创建时间":"","卷标":"","种次":"","下载服务器ID":0,"下载地址":""},"ID":"f895d98bd85ea1ff84b34d934259da51"}]