[{"NUM":28,"bookMap":{"种次F":"","标准编码":"7-313-04494-1","可外借数":3,"上月外借册数":0,"去年外借册数":0,"封面":"","采编审核":0,"分类字符数据":"","全文服务器ID":0,"操作员":1,"索书号2":"","种次数据":"","内容介绍1":"","语种":"","本月外借册数":0,"排架号":"","库键码":1,"ILAS记录号":352241,"出版日期":"2006","已外借数":0,"COVERPATH":"","题名2":"开窗话留学","采编审核员":"","分类号":"","出版地":"上海","索书号":"G648.9-53/P31","价格":0,"索书号5":"","索书号6":"","种次字母":"","索书号3":"","责任者一":"","索书号4":"","索书号9":"","翻阅次数":0,"主键码":163238,"索书号7":"","索书号8":"","SUMMARYS":"","今年外借册数":0,"编目审核员":"","调配时间":"","索书号A":"G648.9-53/P31","责任者三":"","责任者二":"","分类":"","编目审核":0,"预约数":0,"编目审核日期":"","封面地址":"","内容介绍":"","责任者四":"","文献类型":0,"图象页数":0,"责任者":"彭国梁著","版次":"","下载":0,"种次字符数据":"","分类数据":"","出版者2":"上海交通大学出版社","MARC类型":"","封面服务器ID":0,"首馆键码":1,"索书号15":"","采编审核日期":"","索书号14":"","索书号13":"","索书号12":"","索书号11":"","责任者2":"彭国梁著","索书号10":"","全文地址":"","题名":"开窗话留学","翻译题名":"","处理日期":1216609354000,"分类字母":"","题名缩写":"KCHLX","丛书名":"","册数":3,"索书号16":"","累计外借册数":18,"调配员":"","修改人员":1,"出版者":"上海交通大学出版社","创建时间":"","卷标":"","种次":"","下载服务器ID":0,"下载地址":""},"ID":"985897bd8e3044dd18b9c85e2c0c1d95"},{"NUM":13,"bookMap":{"种次F":"","标准编码":"7-5325-3691-2","可外借数":3,"上月外借册数":0,"去年外借册数":0,"封面":"","采编审核":0,"分类字符数据":"","全文服务器ID":0,"操作员":1,"索书号2":"","种次数据":"","内容介绍1":"","语种":"","本月外借册数":0,"排架号":"","库键码":1,"ILAS记录号":337179,"出版日期":"2004","已外借数":0,"COVERPATH":"","题名2":"西游记","采编审核员":"","分类号":"","出版地":"上海","索书号":"I242.4/W70=3","价格":0,"索书号5":"","索书号6":"","种次字母":"","索书号3":"","责任者一":"","索书号4":"","索书号9":"","翻阅次数":0,"主键码":141569,"索书号7":"","索书号8":"","SUMMARYS":"","今年外借册数":0,"编目审核员":"","调配时间":"","索书号A":"I242.4/W70=3","责任者三":"","责任者二":"","分类":"","编目审核":0,"预约数":0,"编目审核日期":"","封面地址":"","内容介绍":"","责任者四":"","文献类型":0,"图象页数":0,"责任者":"(明) 吴承恩著","版次":"","下载":0,"种次字符数据":"","分类数据":"","出版者2":"上海古籍出版社","MARC类型":"","封面服务器ID":0,"首馆键码":1,"索书号15":"","采编审核日期":"","索书号14":"","索书号13":"","索书号12":"","索书号11":"","责任者2":"(明) 吴承恩著","索书号10":"","全文地址":"","题名":"西游记","翻译题名":"","处理日期":1216609201000,"分类字母":"","题名缩写":"XYJ","丛书名":"","册数":3,"索书号16":"","累计外借册数":45,"调配员":"","修改人员":1,"出版者":"上海古籍出版社","创建时间":"","卷标":"","种次":"","下载服务器ID":0,"下载地址":""},"ID":"b0ee717b176d0f7b180ed65588676e9a"},{"NUM":12,"bookMap":{"种次F":"","标准编码":"978-7-5447-0250-8","可外借数":2,"上月外借册数":0,"去年外借册数":0,"封面":"","采编审核":0,"分类字符数据":"","全文服务器ID":0,"操作员":1,"索书号2":"","种次数据":"","内容介绍1":"","语种":"","本月外借册数":0,"排架号":"","库键码":1,"ILAS记录号":389490,"出版日期":"2007","已外借数":0,"COVERPATH":"http://img3.douban.com/lpic/s21240472.jpg","题名2":"幽灵之家","采编审核员":"","分类号":"","出版地":"南京","索书号":"I784.45/A14-2","价格":0,"索书号5":"","索书号6":"","种次字母":"","索书号3":"","责任者一":"","索书号4":"","索书号9":"","翻阅次数":0,"主键码":192475,"索书号7":"","索书号8":"","SUMMARYS":"这是一部气度恢宏的全景式小说。它以30万字的篇幅展现了一个拉丁美洲国家从本世纪初到1973年为止风云变幻的历史。以埃斯特万·特鲁埃瓦家族的兴衰变化为中心线索讲述了两个家族四代人之间的恩怨纠葛，生动形象地描写了在历史大变迁中各个阶级、各个阶层人物为生活、思想状况。作者继承了拉美文学“贴近现实”的优良传统，同“文学爆炸”中杰出的作家保持着同一创作方向，表现出强烈的社会责任感。尤其可贵的是，作者一方面对描写的事件、人物保持着清晰的认识，爱憎分明；另一方面又没有囿于个人好恶，使对事件的评价流于简单化，对人物的刻画流于脸谱化。该书出版后，受到了广大读者的欢迎，并引起文学界的重视，原因之一是作者不拘一格地综合运用了传统的和时兴的写作技巧和创作方法，收到了雅俗共赏的效果。塑造典型环境中的典型性格，是伊莎贝尔·阿连德刻意追求的目标。 这部小说具有很强的故事性。伊莎贝尔·阿连德不愧是个讲故事的能手，在书中引人入胜的故事一个接着一个，或离奇，或荒诞，或惊心动魄，或缠绵悱恻，读起来令人不忍释卷。拉丁美洲文学评论家把《幽灵之家》归入魔幻现实主义文学流派。把它誉为继《百年孤独》之后魔幻现实主义的又一部力作。 阿连德创作了一部波澜壮阔、扣人心弦的史诗，其中充满了残酷凶猛的斗争和激情四溢的浪漫。 这是一位天才故事家华丽登场的传奇之作。1993年，它被改编成电影《金色豪门》，梅丽尔·斯特里普、安东尼奥·班德拉斯、薇诺娜·赖德等明星荟萃。它至少被译成30种语言，仅德国销量已逾三百万。2004年，她由被欧洲读者评为百本最喜爱的图书之一。一片神奇遥远的土地，一段风云变幻的历史，一群坚强而多情的男人和女人在其间活着，笑着，流泪，死去。他们，就是特鲁埃瓦家族，走进这个世界，你将流连忘返，刻骨铭心。","今年外借册数":0,"编目审核员":"","调配时间":"","索书号A":"I784.45/A14-2","责任者三":"","责任者二":"","分类":"","编目审核":0,"预约数":0,"编目审核日期":"","封面地址":"","内容介绍":"","责任者四":"","文献类型":0,"图象页数":0,"责任者":"[智利] 伊莎贝尔·阿连德著","版次":"","下载":0,"种次字符数据":"","分类数据":"","出版者2":"译林出版社","MARC类型":"","封面服务器ID":0,"首馆键码":1,"索书号15":"","采编审核日期":"","索书号14":"","索书号13":"","索书号12":"","索书号11":"","责任者2":"[智利] 伊莎贝尔·阿连德著","索书号10":"","全文地址":"","题名":"幽灵之家","翻译题名":"","处理日期":1216609545000,"分类字母":"","题名缩写":"YLZJ","丛书名":"","册数":2,"索书号16":"","累计外借册数":69,"调配员":"","修改人员":1,"出版者":"译林出版社","创建时间":"","卷标":"","种次":"","下载服务器ID":0,"下载地址":""},"ID":"a98bee772ee5f16577a27033917a8590"},{"NUM":12,"bookMap":{"种次F":"","标准编码":"7-5613-3743-4","可外借数":4,"上月外借册数":0,"去年外借册数":0,"封面":"","采编审核":0,"分类字符数据":"","全文服务器ID":0,"操作员":1,"索书号2":"","种次数据":"","内容介绍1":"","语种":"","本月外借册数":0,"排架号":"","库键码":1,"ILAS记录号":375196,"出版日期":"2006","已外借数":1,"COVERPATH":"http://img3.doubanio.com/lpic/s4547379.jpg","题名2":"国富论:缩译全彩插图本","采编审核员":"","分类号":"","出版地":"西安","索书号":"F091.33/S82-3=3","价格":0,"索书号5":"","索书号6":"","种次字母":"","索书号3":"","责任者一":"","索书号4":"","索书号9":"","翻阅次数":0,"主键码":179737,"索书号7":"","索书号8":"","SUMMARYS":"1776，《国富论》的首次出版标志着经济学作为一门独立学科的诞生，在此后的二百余年中，它被加诸“西方经济学的‘圣经’”、“经济学百科全书”、“影响世界历史的十大著作之一”等许多美誉。 亚当·斯密着眼于他所观察到的尚未出现工业革命的世界经济，首次系统分析了国民财富产生、分配与持续运转的内在规律。他认为人类利己的动机就像一只看不见的手，在暗中推动一切经济行为，同时强调政府应尽可能少地干预，并给予贸易自由的发展。亚当·斯密在经济学界中拥有近乎于神的地位，迄今为止，他的思想仍是所有主流的经济学理论必须参考借鉴的基础。 本书邀请资深专家对原著做出删节，在缩减篇幅的同时，充分保留斯密思想中的精华部分及完整体系。此外，本书还在经典原著的基础上，选配420幅传世名画、大师摄影及经典插图，力求贴近原著论述的事实与思想，并使这本经济巨著的阅读过程变得轻松愉悦。","今年外借册数":0,"编目审核员":"","调配时间":"","索书号A":"F091.33/S82-3=3","责任者三":"","责任者二":"","分类":"","编目审核":0,"预约数":0,"编目审核日期":"","封面地址":"","内容介绍":"","责任者四":"","文献类型":0,"图象页数":0,"责任者":"(英)亚当·斯密著","版次":"","下载":0,"种次字符数据":"","分类数据":"","出版者2":"陕西师范大学出版社","MARC类型":"","封面服务器ID":0,"首馆键码":1,"索书号15":"","采编审核日期":"","索书号14":"","索书号13":"","索书号12":"","索书号11":"","责任者2":"(英)亚当·斯密著","索书号10":"","全文地址":"","题名":"国富论缩译全彩插图本","翻译题名":"","处理日期":1216609460000,"分类字母":"","题名缩写":"GFL:SYQCCTB","丛书名":"","册数":3,"索书号16":"","累计外借册数":129,"调配员":"","修改人员":1,"出版者":"陕西师范大学出版社","创建时间":"","卷标":"","种次":"","下载服务器ID":0,"下载地址":""},"ID":"d9d01f0e97e92e14ac585a0e1d6a304f"},{"NUM":11,"bookMap":{"种次F":"","标准编码":"978-7-5657-0610-3","可外借数":5,"上月外借册数":0,"去年外借册数":0,"封面":"","采编审核":0,"分类字符数据":"","全文服务器ID":0,"操作员":52,"索书号2":"","种次数据":"","内容介绍1":"","语种":"chi","本月外借册数":0,"排架号":"","库键码":1,"ILAS记录号":0,"出版日期":"2013.01","已外借数":0,"COVERPATH":"http://img3.doubanio.com/lpic/s25137606.jpg","题名2":"英语影视剧汉译教程","采编审核员":"","分类号":"","出版地":"北京","索书号":"H315.9/M12","价格":48,"索书号5":"","索书号6":"","种次字母":"","索书号3":"","责任者一":"","索书号4":"","索书号9":"","翻阅次数":0,"主键码":1079986,"索书号7":"","索书号8":"","SUMMARYS":"《高等教育\"十二五\"规划教材:英语影视剧汉译教程》的主要内容分九章。第一章是概论，介绍影视剧翻译的基本特征，其中包括影视剧翻译的语言方式、影视剧翻译承担的传播功能、影视剧翻译的理论研究方法以及作为影视剧译者应当具有的语言文学修养。第二章重点分析影视剧语言的特征，其中，第一节从翻译的角度说明研究影视剧语言的必要性和基本研究内容，第二节从宏观的角度说明影视剧语言的基本属性，第三节从几个不同侧面分析英语影视剧的语言特征。本章重点是第三节，因为学习英语影视剧翻译必然以认识其语言特征为起点。第三章介绍“翻译二度编码”的理论和心理语言学的认识方法，分析翻译解码和翻译编码的心理模式，并重点研究英语影视剧汉译中的思维转换现象。第四章从宏观和微观两个层面分析影视剧翻译的语境问题，其中包括译制片的特征、译制问题的语境分析以及影视剧翻译的接受语境问题。第五章以配音翻译为对象，从表达生活化、作品风格化、人物性格化、思想情感化以及修辞和美感五个方面，研究影视剧翻译通过“点化出戏”创造屏幕魅力的创作手段。第六章以字幕翻译为对象，运用语言学的研究方法探讨影视剧翻译的批评原则，其中包括文体特征与得体原则、文本功能与对等原则、文本类型与主题原则、语篇意义与连贯原则，并通过具体的翻译案例说明不同原则的理论依据和可操作性。第七章从英汉两种语言的节奏特征，探讨译制过程中“对口型”的基本原理，重点是分析英语影视剧汉译中的“节奏单位”问题。第八章从东西方文化差异的视点切入，探讨片名翻译如何建构文化语境的问题，包括片名翻译的概念、片名翻译中国化、片名翻译意境美、片名翻译意境重构以及片名翻译中出现的问题。第九章为学术论文阅读，材料是作者于2007年在香港中文大学举办的“第二届配音与字幕翻译国际会议”上宣读的英文论文，内容涉及我国译制片的历史、现状、译制过程、译制研究、译制教育等多个方面。","今年外借册数":0,"编目审核员":"","调配时间":"","索书号A":"H315.9/M12","责任者三":"","责任者二":"","分类":"","编目审核":0,"预约数":0,"编目审核日期":"","封面地址":"","内容介绍":"","责任者四":"","文献类型":0,"图象页数":0,"责任者":"麻争旗著","版次":"","下载":0,"种次字符数据":"","分类数据":"","出版者2":"中国传媒大学出版社","MARC类型":"","封面服务器ID":0,"首馆键码":1,"索书号15":"","采编审核日期":"","索书号14":"","索书号13":"","索书号12":"","索书号11":"","责任者2":"麻争旗著","索书号10":"","全文地址":"","题名":"英语影视剧汉译教程","翻译题名":"","处理日期":1365752220000,"分类字母":"","题名缩写":"","丛书名":"","册数":4,"索书号16":"","累计外借册数":12,"调配员":"","修改人员":38,"出版者":"中国传媒大学出版社","创建时间":"","卷标":"","种次":"","下载服务器ID":0,"下载地址":""},"ID":"d9fd7c11ca71358c638597d0e4322dc1"},{"NUM":11,"bookMap":{"种次F":"","标准编码":"7-111-21473-0","可外借数":12,"上月外借册数":0,"去年外借册数":0,"封面":"","采编审核":0,"分类字符数据":"","全文服务器ID":0,"操作员":1,"索书号2":"","种次数据":"","内容介绍1":"","语种":"","本月外借册数":0,"排架号":"","库键码":1,"ILAS记录号":399005,"出版日期":"2007","已外借数":1,"COVERPATH":"http://img3.doubanio.com/lpic/s5834948.jpg","题名2":"消费者行为学:原书第10版","采编审核员":"","分类号":"","出版地":"北京","索书号":"F713.55/H92=10","价格":0,"索书号5":"","索书号6":"","种次字母":"","索书号3":"","责任者一":"","索书号4":"","索书号9":"","翻阅次数":0,"主键码":228749,"索书号7":"","索书号8":"","SUMMARYS":"《消费者行为学》(原书第10版)是《消费者行为学》最新的第10版。全书共分为六大部分，第一部分导论，介绍了消费者行为的性质、在社会各方面尤其是营销领域的运用，阐明了消费者行为知识的意义与价值；第二部分讨论了消费者行为的外部影响因素；第三部分讨论消费者行为的内部影响因素；第四部分介绍消费者决策过程；第五部分讨论组织购买行为；第六部分集中审视和探讨消费者行为与市场营销规制方面的问题。第10版在各章增加了反映互联网发展的内容和实例，网上练习题也有所增加，增加了本教材的时代气息；“消费者透视”的内容做了很多调整和更新，增加了更多反映不同文化背景下消费者行为特点的实例；对原来的一些案例进行了替换和更新，课后习题也做了扩充。","今年外借册数":0,"编目审核员":"","调配时间":"","索书号A":"F713.55/H92=10","责任者三":"","责任者二":"","分类":"","编目审核":0,"预约数":0,"编目审核日期":"","封面地址":"","内容介绍":"","责任者四":"","文献类型":0,"图象页数":0,"责任者":"(美) 德尔·I. 霍金斯, 戴维·L. 马瑟斯博, 罗杰·J. 贝斯特著","版次":"第10版","下载":0,"种次字符数据":"","分类数据":"","出版者2":"机械工业出版社","MARC类型":"","封面服务器ID":0,"首馆键码":1,"索书号15":"","采编审核日期":"","索书号14":"","索书号13":"","索书号12":"","索书号11":"","责任者2":"(美) 德尔·I. 霍金斯, 戴维·L. 马瑟斯博, 罗杰·J. 贝斯特著","索书号10":"","全文地址":"","题名":"消费者行为学原书第10版","翻译题名":"","处理日期":1216609786000,"分类字母":"","题名缩写":"XFZXWX:YSD10B","丛书名":"","册数":11,"索书号16":"","累计外借册数":69,"调配员":"","修改人员":112,"出版者":"机械工业出版社","创建时间":"","卷标":"","种次":"","下载服务器ID":0,"下载地址":""},"ID":"91ef6aa4e6d0c01cc7059923956bb990"},{"NUM":11,"bookMap":{"种次F":"","标准编码":"978-7-5663-1236-5","可外借数":5,"上月外借册数":0,"去年外借册数":0,"封面":"","采编审核":0,"分类字符数据":"","全文服务器ID":0,"操作员":52,"索书号2":"","种次数据":"","内容介绍1":"","语种":"chi","本月外借册数":0,"排架号":"","库键码":1,"ILAS记录号":0,"出版日期":"2015","已外借数":1,"COVERPATH":"","题名2":"国际贷款协议的起草与谈判","采编审核员":"","分类号":"","出版地":"北京","索书号":"D996.2/Y57","价格":52,"索书号5":"","索书号6":"","种次字母":"","索书号3":"","责任者一":"","索书号4":"","索书号9":"","翻阅次数":0,"主键码":1193797,"索书号7":"","索书号8":"","SUMMARYS":"","今年外借册数":0,"编目审核员":"","调配时间":"","索书号A":"D996.2/Y57","责任者三":"","责任者二":"","分类":"","编目审核":0,"预约数":0,"编目审核日期":"","封面地址":"","内容介绍":"","责任者四":"","文献类型":0,"图象页数":0,"责任者":"姚琦, 任谷龙著","版次":"","下载":0,"种次字符数据":"","分类数据":"","出版者2":"对外经济贸易大学出版社","MARC类型":"","封面服务器ID":0,"首馆键码":1,"索书号15":"","采编审核日期":"","索书号14":"","索书号13":"","索书号12":"","索书号11":"","责任者2":"姚琦, 任谷龙著","索书号10":"","全文地址":"","题名":"国际贷款协议的起草与谈判","翻译题名":"","处理日期":1430871349000,"分类字母":"","题名缩写":"","丛书名":"","册数":5,"索书号16":"","累计外借册数":6,"调配员":"","修改人员":55,"出版者":"对外经济贸易大学出版社","创建时间":"","卷标":"","种次":"","下载服务器ID":0,"下载地址":""},"ID":"7598729dc76c7b201b5da6f7870690fc"},{"NUM":11,"bookMap":{"种次F":"","标准编码":"978-7-300-09429-8","可外借数":5,"上月外借册数":0,"去年外借册数":0,"封面":"","采编审核":0,"分类字符数据":"","全文服务器ID":0,"操作员":64,"索书号2":"","种次数据":"","内容介绍1":"","语种":"eng","本月外借册数":0,"排架号":"","库键码":1,"ILAS记录号":0,"出版日期":"2008","已外借数":0,"COVERPATH":"","题名2":"国际商务谈判:理论案例分析与实践","采编审核员":"","分类号":"","出版地":"北京","索书号":"F740.41/B26=2(Y)","价格":0,"索书号5":"","索书号6":"","种次字母":"","索书号3":"","责任者一":"","索书号4":"","索书号9":"","翻阅次数":0,"主键码":499519,"索书号7":"","索书号8":"","SUMMARYS":"","今年外借册数":0,"编目审核员":"","调配时间":"","索书号A":"F740.41/B26=2(Y)","责任者三":"","责任者二":"","分类":"","编目审核":0,"预约数":0,"编目审核日期":"","封面地址":"","内容介绍":"","责任者四":"","文献类型":0,"图象页数":0,"责任者":"白远著","版次":"2版","下载":0,"种次字符数据":"","分类数据":"","出版者2":"中国人民大学出版社","MARC类型":"","封面服务器ID":0,"首馆键码":1,"索书号15":"","采编审核日期":"","索书号14":"","索书号13":"","索书号12":"","索书号11":"","责任者2":"白远著","索书号10":"","全文地址":"","题名":"国际商务谈判理论案例分析与实践","翻译题名":"","处理日期":1230172060000,"分类字母":"","题名缩写":"","丛书名":"","册数":4,"索书号16":"","累计外借册数":16,"调配员":"","修改人员":72,"出版者":"中国人民大学出版社","创建时间":"","卷标":"","种次":"","下载服务器ID":0,"下载地址":""},"ID":"b3d89c3d0714b0a8e42451598a1e19ae"},{"NUM":11,"bookMap":{"种次F":"","标准编码":"7-121-02986-3","可外借数":4,"上月外借册数":0,"去年外借册数":0,"封面":"","采编审核":0,"分类字符数据":"","全文服务器ID":0,"操作员":1,"索书号2":"","种次数据":"","内容介绍1":"","语种":"","本月外借册数":0,"排架号":"","库键码":1,"ILAS记录号":356642,"出版日期":"2006","已外借数":0,"COVERPATH":"http://img4.douban.com/lpic/s10457248.jpg","题名2":"市场营销研究:应用导向","采编审核员":"","分类号":"","出版地":"北京","索书号":"F713.50/M13=4","价格":0,"索书号5":"","索书号6":"","种次字母":"","索书号3":"","责任者一":"","索书号4":"","索书号9":"","翻阅次数":0,"主键码":165449,"索书号7":"","索书号8":"","SUMMARYS":"《市场营销研究:应用导向》(第4版)作者现任教于美国乔治亚理工学院Dupree管理学院，是国际最知名的市场营销研究专家之一。《市场营销研究:应用导向》(第4版)是他的力作之一，也是国国际上极流行的市场营销研究教材，在美国有140多所大学采用了《市场营销研究:应用导向》(第4版)。","今年外借册数":0,"编目审核员":"","调配时间":"","索书号A":"F713.50/M13=4","责任者三":"","责任者二":"","分类":"","编目审核":0,"预约数":0,"编目审核日期":"","封面地址":"","内容介绍":"","责任者四":"","文献类型":0,"图象页数":0,"责任者":"(美) 纳雷希·K·马尔霍特拉著","版次":"","下载":0,"种次字符数据":"","分类数据":"","出版者2":"电子工业出版社","MARC类型":"","封面服务器ID":0,"首馆键码":1,"索书号15":"","采编审核日期":"","索书号14":"","索书号13":"","索书号12":"","索书号11":"","责任者2":"(美) 纳雷希·K·马尔霍特拉著","索书号10":"","全文地址":"","题名":"市场营销研究应用导向","翻译题名":"","处理日期":1216609369000,"分类字母":"","题名缩写":"SCYXYJ:YYDX","丛书名":"","册数":3,"索书号16":"","累计外借册数":66,"调配员":"","修改人员":1,"出版者":"电子工业出版社","创建时间":"","卷标":"","种次":"","下载服务器ID":0,"下载地址":""},"ID":"55f88e418b8a2c87c2210d9ab363e207"},{"NUM":11,"bookMap":{"种次F":"","标准编码":"7-300-03746-1","可外借数":3,"上月外借册数":0,"去年外借册数":0,"封面":"","采编审核":0,"分类字符数据":"","全文服务器ID":0,"操作员":1,"索书号2":"","种次数据":"","内容介绍1":"","语种":"","本月外借册数":0,"排架号":"","库键码":1,"ILAS记录号":140461,"出版日期":"2001","已外借数":0,"COVERPATH":"http://img3.doubanio.com/lpic/s1067506.jpg","题名2":"营销管理","采编审核员":"","分类号":"","出版地":"北京","索书号":"F274/K28","价格":0,"索书号5":"","索书号6":"","种次字母":"","索书号3":"","责任者一":"","索书号4":"","索书号9":"","翻阅次数":0,"主键码":235731,"索书号7":"","索书号8":"","SUMMARYS":"这部教材以介绍21世纪市场营销的新内容为主，把营销思想应用于所有产品与服务市场领域，并提供了一个营销管理的广阔视野和分析框架。读者可从中探索和分析营销管理的不同组成部分，包括营销的定义和一些重要的概念，如营销观念和价值，顾客和目标市场，营销组合，关系营销等。书中概要地讨论了在计划过程中战略营销的作用。公司、业务单位与营销战略的关系，营销计划的产生等问题。这些都受到营销环境中经济，政治，法律和法规，技术及社会文化力量的影响。书中还阐述了社会责任和道德在营销决策中所扮演角色，并讨论了全球经济一体化中营销的特性及其所面临的机遇和挑战。","今年外借册数":0,"编目审核员":"","调配时间":"","索书号A":"F274/K28","责任者三":"","责任者二":"","分类":"","编目审核":0,"预约数":0,"编目审核日期":"","封面地址":"","内容介绍":"","责任者四":"","文献类型":0,"图象页数":0,"责任者":"(美)菲利普·科特勒著","版次":"","下载":0,"种次字符数据":"","分类数据":"","出版者2":"中国人民大学出版社","MARC类型":"","封面服务器ID":0,"首馆键码":1,"索书号15":"","采编审核日期":"","索书号14":"","索书号13":"","索书号12":"","索书号11":"","责任者2":"(美)菲利普·科特勒著","索书号10":"","全文地址":"","题名":"营销管理","翻译题名":"","处理日期":1216609840000,"分类字母":"","题名缩写":"YXGL","丛书名":"","册数":3,"索书号16":"","累计外借册数":69,"调配员":"","修改人员":1,"出版者":"中国人民大学出版社","创建时间":"","卷标":"","种次":"","下载服务器ID":0,"下载地址":""},"ID":"b95d9393060b6c8d36eebc74fc38deca"}]