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首版预定超过十万册 轰动美国的经济学教材 教辅资源丰富 国内知名学者推崇 【豪华的推荐者阵容】 钱颖一 ：清华大学经管学院 院长 白重恩 ：清华大学经管学院 经济系主任 史晋川 ：浙江大学经济学院 副院长 舒 元 ：中山大学岭南(大学)学院 院长 袁志刚 ：复旦大学经济学院 院长 邹恒甫 ：北京大学光华管理学院 应用经济学系主任 【内容简介】 这是一部激发学生通过真实商务案例学习宏观经济学的经典著作。本书紧紧把握时代脉搏，立足于现实的商业世界和经济政策，引导学生的兴趣，培养学生的经济学直觉和理解力。作者强调经济学原理在当前经济事件中的应用，所选的实例更注重商业现实，同时以适宜的难度详细介绍了所有核心概念。全书共分6个部分，以非常清晰的主题结构，从导论、国内经济和国际经济中的企业、宏观经济基础与长期经济增长、短期经济波动、货币政策和财政政策，以及国际经济等方面阐述了经济学的原理。另外书中还附加了可选的商务新论题，并以引人入胜的观点，在分开独立的章节中讲解货币和财政政策（大部分教材都将这两部分内容合成一章），解除学生对这两项迥乎不同的政策概念的迷惑。 本书适用于经济类专业的大学本科生、MBA学生及教师使用，也可以作为研究人员以及企业经营管理者的参考用书。 【本书特色】 ※Hubbard 和O’Brien 强调经济学原理对当前经济事件的应用，他们所使用的实例通常更注重商业问题。 ※书中提供了非常清晰的主题结构，非常易读易懂。 ※本书适合于初次接触经济学的学生，提供了足够多的实例和直觉知识来简化概念，同时以适当的难度详细地介绍了所有的核心概念。 ※注重以应用和政策问题来吸引学生的注意、激发他们对经济学的兴趣，通过引入广泛的实例并让学生们应用所学到的东西，来帮助强化学生们的直觉。 【结构特点】 ※每章开篇案例都会介绍一些大公司面临的现实环境，这些公司包括思科、福特汽车，以及房屋营建商Toll Brothers 公司。在每章的文字、图表和教学特色栏目中都会出现篇首公司的身影。许多开篇案例都会强调企业家在开发新产品和促进新产品上市中所起到的作用。 ※通过每章的案例透视部分，学生可以了解到如何使用经济学概念来分析报纸上的文章。读报纸和杂志是了解当前经济环境的一项重要工作。在每章的最后有两页的杂志分析，包括文章摘录、文章分析、图表和关键思考问题。 ※在经济学概念与现实世界之间建立联系。在每章的“建立联系”部分，我们都提供一些相关的、能启发思考的有趣新闻故事，主要是经济方面的。 【关于本书】 ※解决问题部分提供了一种实际应用的学习方法。许多学生在处理实际经济问题时都存在很大困难，我们在每章中都会提供2～3 个实际问题解决的例子，这些问题都与篇首的学习目标和有关定量信息紧密相关。这么做是为了使学生集中关注每章的主要理论思想，同时为学生提供逐步将经济问题分解来解决问题的方法模型。在每章最后还有一部分与每个问题解决例子有关的练习。 ※“不要让它发生在你身上！”通过多年的教学实践，我们清楚地知道学生对于哪些概念理解起来困难最大。所以在每章都提供了一个小提示栏，提醒学生最常见的一些错误。 ※在每章后面的“问题和应用”部分，我们提出相关问题，来测试学生的理解程度。 【体例安排】 ※学习目标：若干明确的学习目标会在每一章的开头列出，在正文中重复，并在章尾总结。 ※页边定义：在页边上给出术语的定义。 ※关键术语：各章的末尾都列出了关键术语以及对应的页码。 ※复习问题以及习题和应用：各章末尾的问题和习题有助于学生们掌握经济学概念。 ※配套网站：www.prenhall.com/hubbard 这个免费网站让学生可以看到部分章末习题的答案、即时反馈的互动学习指导、经济学方面的最新资料、学生的PPT 演示材料，还有帮助学生在经济学原理课程的学习中取得成功的许多其他资源。 【教辅材料】 ※教师：PPT（教师用PPT，课堂应答系统）；教师手册；习题库；习题生成器；配套网站；Blackboard 平台的配套资源包 ※学生：学习指南；学生用网站 【审校者简介】 张军教授 —— ○复旦大学经济学教授，中国经济研究中心主任 ○国务院特殊津贴获得者 ○复旦大学经济学博士 ○1992~1993年及1994~1995年分别在英国University of Sussex和美国Washington State University从事博士后阶段的研究工作 ○1997年以来，他曾在伦敦经济学院、哈佛大学、东京都立大学、韩国庆北国立大学、中欧国际工商学院、上海交通大学安泰管理学院等做访问研究员和讲座教授 ○中国有影响的经济学家之一，对中国的工业改革、经济增长和当代中国的经济政策有深厚的研究 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