[{"NUM":24,"bookMap":{"种次F":"","标准编码":"978-7-5064-4901-4","可外借数":6,"上月外借册数":0,"去年外借册数":0,"封面":"","采编审核":0,"分类字符数据":"","全文服务器ID":0,"操作员":41,"索书号2":"","种次数据":"","内容介绍1":"","语种":"chi","本月外借册数":0,"排架号":"","库键码":1,"ILAS记录号":0,"出版日期":"2008","已外借数":0,"COVERPATH":"http://img3.doubanio.com/lpic/s10195546.jpg","题名2":"服装品牌资产研究理论与案例","采编审核员":"","分类号":"","出版地":"北京","索书号":"F426.85/Z43","价格":0,"索书号5":"","索书号6":"","种次字母":"","索书号3":"","责任者一":"","索书号4":"","索书号9":"","翻阅次数":0,"主键码":492179,"索书号7":"","索书号8":"","SUMMARYS":"《服装品牌资产研究:理论与案例》在对大量与品牌资产相关的国内外理论和学术文献深入分析的基础上,采用深度访谈法、消费者小组访谈法、问卷调查法、实验法和案例分析法等,收集了大量的一手资料和数据,采用定性分析与定量分析结合的方法,对北京服装品牌经营环境、主要服装品牍经营模式、品牌资产和消费模式进行了较深入的分析。《服装品牌资产研究:理论与案例》分为上篇和下篇两部分:上篇在介绍品牌和品牌资产理论的基础上,采用实证方法,对服装品牌资产及其延伸价目值直行了研究;下篇结合北京服装市场及品牌的经营环境,对国内外有代表性的服装品牌的经营模式进行了较深入的案例分析。 《服装品牌资产研究:理论与案例》既可供服装企业经营管理人员阅读参考,也可作为高等院校服装专业学生参考用书。","今年外借册数":0,"编目审核员":"","调配时间":"","索书号A":"F426.85/Z43","责任者三":"","责任者二":"","分类":"","编目审核":0,"预约数":0,"编目审核日期":"","封面地址":"","内容介绍":"","责任者四":"","文献类型":0,"图象页数":0,"责任者":"赵平主编","版次":"","下载":0,"种次字符数据":"","分类数据":"","出版者2":"中国纺织出版社","MARC类型":"","封面服务器ID":0,"首馆键码":1,"索书号15":"","采编审核日期":"","索书号14":"","索书号13":"","索书号12":"","索书号11":"","责任者2":"赵平主编","索书号10":"","全文地址":"","题名":"服装品牌资产研究理论与案例","翻译题名":"","处理日期":1228889963000,"分类字母":"","题名缩写":"","丛书名":"","册数":5,"索书号16":"","累计外借册数":26,"调配员":"","修改人员":55,"出版者":"中国纺织出版社","创建时间":"","卷标":"","种次":"","下载服务器ID":0,"下载地址":""},"ID":"58eff38b862bed86944c5051917e595f"},{"NUM":23,"bookMap":{"种次F":"","标准编码":"7-119-03632-7","可外借数":11,"上月外借册数":0,"去年外借册数":0,"封面":"","采编审核":0,"分类字符数据":"","全文服务器ID":0,"操作员":1,"索书号2":"","种次数据":"","内容介绍1":"","语种":"","本月外借册数":0,"排架号":"","库键码":1,"ILAS记录号":176801,"出版日期":"2004","已外借数":0,"COVERPATH":"http://img4.douban.com/lpic/s3932497.jpg","题名2":"英语笔译实务,三级","采编审核员":"","分类号":"","出版地":"北京","索书号":"H315.9/H83-5","价格":0,"索书号5":"","索书号6":"","种次字母":"","索书号3":"","责任者一":"","索书号4":"","索书号9":"","翻阅次数":0,"主键码":256198,"索书号7":"","索书号8":"","SUMMARYS":"《英语笔译实务(3级)(最新修订版)》共分16个单元,每个单元由“英译汉”、“汉译英”、“笔译技巧”和“强化训练”四个部分组成。其中,“英译汉”和“汉译英”各包括课文一篇,每篇课文后都有详细讲解,并配有参考译文。课文都以实践语料为依据,取材于政治、经济、文化、体育、卫生、旅游、科学等主题领域,力求使考生扩展视野,通过比较寻找提高双语互译能力的突破口;“笔译技巧”是针对翻译中常用且重要的技巧及易错的方面给予详细讲解,使考生在翻译技巧的掌握和运用上能有一个质的提高;“强化训练”是检测考生对整个单元知识的掌握情况,设置合理,紧扣单元知识,对考生自测具有重要的指导意义。","今年外借册数":0,"编目审核员":"","调配时间":"","索书号A":"H315.9/H83-5","责任者三":"","责任者二":"","分类":"","编目审核":0,"预约数":0,"编目审核日期":"","封面地址":"","内容介绍":"","责任者四":"","文献类型":0,"图象页数":0,"责任者":"黄源深总主编","版次":"","下载":0,"种次字符数据":"","分类数据":"","出版者2":"外文出版社","MARC类型":"","封面服务器ID":0,"首馆键码":1,"索书号15":"","采编审核日期":"","索书号14":"","索书号13":"","索书号12":"","索书号11":"","责任者2":"黄源深总主编","索书号10":"","全文地址":"","题名":"英语笔译实务三级","翻译题名":"","处理日期":1216610019000,"分类字母":"","题名缩写":"YYBYSW,SJ","丛书名":"","册数":9,"索书号16":"","累计外借册数":94,"调配员":"","修改人员":1,"出版者":"外文出版社","创建时间":"","卷标":"","种次":"","下载服务器ID":0,"下载地址":""},"ID":"b8e075d454fb443965c8489b3c680dcc"},{"NUM":21,"bookMap":{"种次F":"","标准编码":"978-7-5064-4269-5","可外借数":6,"上月外借册数":0,"去年外借册数":0,"封面":"","采编审核":0,"分类字符数据":"","全文服务器ID":0,"操作员":52,"索书号2":"","种次数据":"","内容介绍1":"","语种":"chi","本月外借册数":0,"排架号":"","库键码":1,"ILAS记录号":0,"出版日期":"2007","已外借数":0,"COVERPATH":"http://img3.douban.com/lpic/s5759202.jpg","题名2":"现代服装产业运营","采编审核员":"","分类号":"","出版地":"北京","索书号":"F407.86/Z42","价格":0,"索书号5":"","索书号6":"","种次字母":"","索书号3":"","责任者一":"","索书号4":"","索书号9":"","翻阅次数":0,"主键码":484831,"索书号7":"","索书号8":"","SUMMARYS":"本书以服装产品特有的经营特点为主线,涵盖从产业到企业再到产品,从服装产品设计、生产到营销及贸易的各个方面,结合服装企业的具体运作展开论述,体现服装产业运营的特有规律;探讨服装产业运营中最新课题,反映学科最新动态;分析总结国内外企业的实务案例,维持理论与实务的平衡;全面系统地阐释了服装产业运营的理论方法和模式,具有较强的理论性和可操作性。 本书适合服装高等院校师生、服装企业管理人员及业内人士阅读使用。","今年外借册数":0,"编目审核员":"","调配时间":"","索书号A":"F407.86/Z42","责任者三":"","责任者二":"","分类":"","编目审核":0,"预约数":0,"编目审核日期":"","封面地址":"","内容介绍":"","责任者四":"","文献类型":0,"图象页数":0,"责任者":"赵洪珊编著","版次":"","下载":0,"种次字符数据":"","分类数据":"","出版者2":"中国纺织出版社","MARC类型":"","封面服务器ID":0,"首馆键码":1,"索书号15":"","采编审核日期":"","索书号14":"","索书号13":"","索书号12":"","索书号11":"","责任者2":"赵洪珊编著","索书号10":"","全文地址":"","题名":"现代服装产业运营","翻译题名":"","处理日期":1224561404000,"分类字母":"","题名缩写":"","丛书名":"","册数":5,"索书号16":"","累计外借册数":23,"调配员":"","修改人员":55,"出版者":"中国纺织出版社","创建时间":"","卷标":"","种次":"","下载服务器ID":0,"下载地址":""},"ID":"909696421b11f684c0b22fccc963dcd2"},{"NUM":18,"bookMap":{"种次F":"","标准编码":"7-80161-415-1","可外借数":4,"上月外借册数":0,"去年外借册数":0,"封面":"","采编审核":0,"分类字符数据":"","全文服务器ID":0,"操作员":1,"索书号2":"","种次数据":"","内容介绍1":"","语种":"","本月外借册数":0,"排架号":"","库键码":1,"ILAS记录号":157208,"出版日期":"2002","已外借数":0,"COVERPATH":"","题名2":"商标权司法解释及相关法律规范","采编审核员":"","分类号":"","出版地":"北京","索书号":"D923.435/Z94","价格":0,"索书号5":"","索书号6":"","种次字母":"","索书号3":"","责任者一":"","索书号4":"","索书号9":"","翻阅次数":0,"主键码":247007,"索书号7":"","索书号8":"","SUMMARYS":"","今年外借册数":0,"编目审核员":"","调配时间":"","索书号A":"D923.435/Z94","责任者三":"","责任者二":"","分类":"","编目审核":0,"预约数":0,"编目审核日期":"","封面地址":"","内容介绍":"","责任者四":"","文献类型":0,"图象页数":0,"责任者":"《最高人民法院司法解释小文库》编选组编","版次":"","下载":0,"种次字符数据":"","分类数据":"","出版者2":"人民法院出版社","MARC类型":"","封面服务器ID":0,"首馆键码":1,"索书号15":"","采编审核日期":"","索书号14":"","索书号13":"","索书号12":"","索书号11":"","责任者2":"《最高人民法院司法解释小文库》编选组编","索书号10":"","全文地址":"","题名":"商标权司法解释及相关法律规范","翻译题名":"","处理日期":1216609940000,"分类字母":"","题名缩写":"SBQSFJSJXGFLGF","丛书名":"","册数":3,"索书号16":"","累计外借册数":10,"调配员":"","修改人员":1,"出版者":"人民法院出版社","创建时间":"","卷标":"","种次":"","下载服务器ID":0,"下载地址":""},"ID":"e842226857d00705e9cd96e9f996250c"},{"NUM":18,"bookMap":{"种次F":"","标准编码":"978-7-300-11168-1","可外借数":6,"上月外借册数":0,"去年外借册数":0,"封面":"","采编审核":0,"分类字符数据":"","全文服务器ID":0,"操作员":112,"索书号2":"","种次数据":"","内容介绍1":"","语种":"chi","本月外借册数":0,"排架号":"","库键码":1,"ILAS记录号":0,"出版日期":"2009","已外借数":0,"COVERPATH":"http://img4.douban.com/lpic/s3995436.jpg","题名2":"牛奶可乐经济学.3","采编审核员":"","分类号":"","出版地":"北京","索书号":"F0/F67.2/3","价格":0,"索书号5":"","索书号6":"","种次字母":"","索书号3":"","责任者一":"","索书号4":"","索书号9":"","翻阅次数":0,"主键码":628277,"索书号7":"","索书号8":"","SUMMARYS":"经济政策如何影响我们的生活? 通俗经济学第一人罗伯特?弗兰克2009年新作 国务院发展研究中心金融研究所副所长 巴曙松 全程解读 弗兰克的牛奶可乐经济学系列,之所以广受欢迎,就在于其深切立足于现实的经济运行,是我们可以从实践中感知、可以从经济运行中判断、可以从案例中借鉴和学习的经济学,是鲜活的经济学,是蕴含智慧灵动之美的经济学。——巴曙松 经济学家到底能做什么?如果你觉得这个问题与你显得过于遥远,那我们不妨换个话题:经济学到底能做什么?弗兰克的这部著作,实际上也是从特定的角度,试图给予一个解释。也许这本著作的观点不一定异常深刻,事实上,全书用的都是经济学教科书里非常基本的原理;然而,弗兰克的立场客观、方法独特。本书内容的选取都是与我们日常生活高度相关的话题,阅读此书,不仅能学到很多非常重要的经济学理论,更关键的是通过学习弗兰克用理论分析现实的思路,从而实现“非仅一鱼,更得一渔”的效果。 通过这本书的阅读也可以看到,我们完全不必因为经济学的专业术语而感到高深莫测,经济学的另外一个十分有趣的魅力,在于对于一个重要问题的判断,往往并不因为资历的高低而决定对错,一个有良好现实感觉的年轻研究者,可能更能得出切近现实的结论与判断,同时也更有专业价值。从这个意义上来说,打破神秘感,增强与现实的切入感,会给经济学的推广与普及带来十分积极的效果,同时也在更为广泛的意义上增进人们对于现实经济的理解,从而作出更为理性的决策,增进人类的福祉。","今年外借册数":0,"编目审核员":"","调配时间":"","索书号A":"F0/F67.2/3","责任者三":"","责任者二":"","分类":"","编目审核":0,"预约数":1,"编目审核日期":"","封面地址":"","内容介绍":"","责任者四":"","文献类型":0,"图象页数":0,"责任者":"(美)罗伯特·弗兰克著","版次":"","下载":0,"种次字符数据":"","分类数据":"","出版者2":"中国人民大学出版社","MARC类型":"","封面服务器ID":0,"首馆键码":1,"索书号15":"","采编审核日期":"","索书号14":"","索书号13":"","索书号12":"","索书号11":"","责任者2":"(美)罗伯特·弗兰克著","索书号10":"","全文地址":"","题名":"牛奶可乐经济学3","翻译题名":"","处理日期":1263875340000,"分类字母":"","题名缩写":"","丛书名":"","册数":5,"索书号16":"","累计外借册数":221,"调配员":"","修改人员":72,"出版者":"中国人民大学出版社","创建时间":"","卷标":"","种次":"","下载服务器ID":0,"下载地址":""},"ID":"e262eb938148ec7c527c7d03fe370435"},{"NUM":18,"bookMap":{"种次F":"","标准编码":"978-7-5036-7914-8","可外借数":6,"上月外借册数":0,"去年外借册数":0,"封面":"","采编审核":0,"分类字符数据":"","全文服务器ID":0,"操作员":1,"索书号2":"","种次数据":"","内容介绍1":"","语种":"","本月外借册数":0,"排架号":"","库键码":1,"ILAS记录号":456781,"出版日期":"2007","已外借数":0,"COVERPATH":"http://img3.douban.com/lpic/s5870625.jpg","题名2":"英文合同阅读与分析技巧","采编审核员":"","分类号":"","出版地":"北京","索书号":"D913.04:H/F28","价格":0,"索书号5":"","索书号6":"","种次字母":"","索书号3":"","责任者一":"","索书号4":"","索书号9":"","翻阅次数":0,"主键码":221157,"索书号7":"","索书号8":"","SUMMARYS":"《英文合同阅读与分析技巧》主要内容:首先对阅读英文合同方法予以介绍,重点介绍英文合同中的制式语言、制式词汇、制式结构以及英文合同长句阅读方法,以期扫除读者阅读英文合同的障碍,为进行合同风险分析创造条件。当然,阅读的目的归根结底还是为了更好地分析合同的风险。《英文合同阅读与分析技巧》第二部分主要介绍英文合同中所隐含的风险。总的说来,合同条款中的风险是一把“双刃剑”,对一方是风险,对另一方可能就意味着机会。","今年外借册数":0,"编目审核员":"","调配时间":"","索书号A":"D913.04:H/F28","责任者三":"","责任者二":"","分类":"","编目审核":0,"预约数":0,"编目审核日期":"","封面地址":"","内容介绍":"","责任者四":"","文献类型":0,"图象页数":0,"责任者":"范文祥著","版次":"","下载":0,"种次字符数据":"","分类数据":"","出版者2":"法律出版社","MARC类型":"","封面服务器ID":0,"首馆键码":1,"索书号15":"","采编审核日期":"","索书号14":"","索书号13":"","索书号12":"","索书号11":"","责任者2":"范文祥著","索书号10":"","全文地址":"","题名":"英文合同阅读与分析技巧","翻译题名":"","处理日期":1216609735000,"分类字母":"","题名缩写":"YWHTYDYFXJQ","丛书名":"","册数":5,"索书号16":"","累计外借册数":133,"调配员":"","修改人员":1,"出版者":"法律出版社","创建时间":"","卷标":"","种次":"","下载服务器ID":0,"下载地址":""},"ID":"58ccf1ac4aa89c596c64a959e596ee4f"},{"NUM":15,"bookMap":{"种次F":"","标准编码":"7-80728-343-2","可外借数":4,"上月外借册数":0,"去年外借册数":0,"封面":"","采编审核":0,"分类字符数据":"","全文服务器ID":0,"操作员":1,"索书号2":"","种次数据":"","内容介绍1":"","语种":"","本月外借册数":0,"排架号":"","库键码":1,"ILAS记录号":347511,"出版日期":"2006","已外借数":0,"COVERPATH":"http://img7.doubanio.com/lpic/s5663734.jpg","题名2":"商业模式变革","采编审核员":"","分类号":"","出版地":"广州","索书号":"F270/Z52.4-2","价格":0,"索书号5":"","索书号6":"","种次字母":"","索书号3":"","责任者一":"","索书号4":"","索书号9":"","翻阅次数":0,"主键码":154910,"索书号7":"","索书号8":"","SUMMARYS":"本书以丰富的案例为论据研究各行各业的商业模式变革。在理论层面和实践层面剖析了商业模式之后,末篇突出了一个“变”字。要不要变?何时变?如何变?书中颇具胆识地预示了商业模式变革的趋势,探讨了如何创建引领变革的商业模式。本书对在中国深化“商业模式”的理念,对中国企业探索创新的商业模式,都会有借鉴、启发和推动的价值。 随着全球化浪潮进一步加剧,商业竞争早已从产品竞争的物质层面上升到品牌竞争、商业模式竞争的境界层面。管理学大师彼得·德鲁克说:“当今企业之间的竞争,不是产品之间的竞争,而是商业模式之间的竞争。”一语切中肯綮,指出了商业模式至关重要,是企业的立命之本。","今年外借册数":0,"编目审核员":"","调配时间":"","索书号A":"F270/Z52.4-2","责任者三":"","责任者二":"","分类":"","编目审核":0,"预约数":0,"编目审核日期":"","封面地址":"","内容介绍":"","责任者四":"","文献类型":0,"图象页数":0,"责任者":"郑石明著","版次":"","下载":0,"种次字符数据":"","分类数据":"","出版者2":"广东经济出版社","MARC类型":"","封面服务器ID":0,"首馆键码":1,"索书号15":"","采编审核日期":"","索书号14":"","索书号13":"","索书号12":"","索书号11":"","责任者2":"郑石明著","索书号10":"","全文地址":"","题名":"商业模式变革","翻译题名":"","处理日期":1216609294000,"分类字母":"","题名缩写":"SYMSBG","丛书名":"","册数":3,"索书号16":"","累计外借册数":37,"调配员":"","修改人员":1,"出版者":"广东经济出版社","创建时间":"","卷标":"","种次":"","下载服务器ID":0,"下载地址":""},"ID":"6e1c25e7003bfd21951ae983812cd590"},{"NUM":14,"bookMap":{"种次F":"","标准编码":"978-7-305-05414-3","可外借数":6,"上月外借册数":0,"去年外借册数":0,"封面":"","采编审核":0,"分类字符数据":"","全文服务器ID":0,"操作员":112,"索书号2":"","种次数据":"","内容介绍1":"","语种":"chi","本月外借册数":0,"排架号":"","库键码":1,"ILAS记录号":0,"出版日期":"2008","已外借数":0,"COVERPATH":"http://img3.douban.com/lpic/s5910662.jpg","题名2":"新商业模式","采编审核员":"","分类号":"","出版地":"南京","索书号":"F270/Q34.2","价格":0,"索书号5":"","索书号6":"","种次字母":"","索书号3":"","责任者一":"","索书号4":"","索书号9":"","翻阅次数":0,"主键码":498485,"索书号7":"","索书号8":"","SUMMARYS":"《新商业模式》主要内容:商业模式是企业市场价值的实现模式。随着全球化、信息化、市场化不断深入,传统商业模式受到了前所未有的挑战,创新商业模式势在必行。《新商业模式》系统、全面分析了新商业模式建立的必要性及其特点;根据大量企业商业模式的案例分析和比较研究,总结出商业模式创新的基本原则:以价值创造为灵魂、以客户需求为中心、以企业联盟为载体、以应变速度为关键、以信息网络为平台。","今年外借册数":0,"编目审核员":"","调配时间":"","索书号A":"F270/Q34.2","责任者三":"","责任者二":"","分类":"","编目审核":0,"预约数":0,"编目审核日期":"","封面地址":"","内容介绍":"","责任者四":"","文献类型":0,"图象页数":0,"责任者":"钱志新著","版次":"","下载":0,"种次字符数据":"","分类数据":"","出版者2":"南京大学出版社","MARC类型":"","封面服务器ID":0,"首馆键码":1,"索书号15":"","采编审核日期":"","索书号14":"","索书号13":"","索书号12":"","索书号11":"","责任者2":"钱志新著","索书号10":"","全文地址":"","题名":"新商业模式","翻译题名":"","处理日期":1236567138000,"分类字母":"","题名缩写":"","丛书名":"","册数":5,"索书号16":"","累计外借册数":40,"调配员":"","修改人员":55,"出版者":"南京大学出版社","创建时间":"","卷标":"","种次":"","下载服务器ID":0,"下载地址":""},"ID":"2d14be66bfca81c5b6d9a7a51d6fe996"},{"NUM":14,"bookMap":{"种次F":"","标准编码":"7-80207-321-9","可外借数":4,"上月外借册数":0,"去年外借册数":0,"封面":"","采编审核":0,"分类字符数据":"","全文服务器ID":0,"操作员":1,"索书号2":"","种次数据":"","内容介绍1":"","语种":"","本月外借册数":0,"排架号":"","库键码":1,"ILAS记录号":263690,"出版日期":"2005","已外借数":0,"COVERPATH":"http://img7.doubanio.com/lpic/s1532855.jpg","题名2":"商务模式创新复杂性研究","采编审核员":"","分类号":"","出版地":"北京","索书号":"F270/X64.2","价格":0,"索书号5":"","索书号6":"","种次字母":"","索书号3":"","责任者一":"","索书号4":"","索书号9":"","翻阅次数":0,"主键码":96088,"索书号7":"","索书号8":"","SUMMARYS":"本书试图回答以下几个基本问题:商务模式创新是否必要?商务模式创新是否可能?如何进行商务模式创新? 为此,本书基于介观商务模式的基本思想和概念体系,从复杂性的视角,分析商务模式的复杂系统特性,把商务模式视为典型的复杂系统,应用复杂系统理论和适应度地形的方法,建立基于复杂系统理论的商务模式创新的分析框架。 本书的研究结果从理论上论证了介观商务模式基本思想和概念体系的存在价值和实践意义,进一步充实了商务模式及其创新理论。","今年外借册数":0,"编目审核员":"","调配时间":"","索书号A":"F270/X64.2","责任者三":"","责任者二":"","分类":"","编目审核":0,"预约数":0,"编目审核日期":"","封面地址":"","内容介绍":"","责任者四":"","文献类型":0,"图象页数":0,"责任者":"徐迪著","版次":"","下载":0,"种次字符数据":"","分类数据":"","出版者2":"经济管理出版社","MARC类型":"","封面服务器ID":0,"首馆键码":1,"索书号15":"","采编审核日期":"","索书号14":"","索书号13":"","索书号12":"","索书号11":"","责任者2":"徐迪著","索书号10":"","全文地址":"","题名":"商务模式创新复杂性研究","翻译题名":"","处理日期":1216608906000,"分类字母":"","题名缩写":"SWMSCXFZXYJ","丛书名":"","册数":3,"索书号16":"","累计外借册数":13,"调配员":"","修改人员":1,"出版者":"经济管理出版社","创建时间":"","卷标":"","种次":"","下载服务器ID":0,"下载地址":""},"ID":"29c2630d56e25bd00b3840ad07d3f751"},{"NUM":13,"bookMap":{"种次F":"","标准编码":"7-300-08421-4","可外借数":6,"上月外借册数":0,"去年外借册数":0,"封面":"","采编审核":0,"分类字符数据":"","全文服务器ID":0,"操作员":1,"索书号2":"","种次数据":"","内容介绍1":"","语种":"","本月外借册数":0,"排架号":"","库键码":1,"ILAS记录号":412641,"出版日期":"2007","已外借数":0,"COVERPATH":"http://img7.doubanio.com/view/subject/s/public/s5865423.jpg","题名2":"商业研究方法","采编审核员":"","分类号":"","出版地":"北京","索书号":"F715/K41=2","价格":0,"索书号5":"","索书号6":"","种次字母":"","索书号3":"","责任者一":"","索书号4":"","索书号9":"","翻阅次数":0,"主键码":207747,"索书号7":"","索书号8":"","SUMMARYS":"本书是研究方法书籍中的长青树,历经多次修订,是美国最受欢迎的商业研究方法教材之一,被许多高校用作研究方法课程的指定教材。 书中全面系统地介绍了商业研究的一般步骤和各种方法,结构清晰,内容难度适中,既有对科学研究的基本概念的解释和说明,又有对高级统计分析的简单介绍,非常适合教学,同时也是一本很有价值的工具书。 本书为全英文版,是原书第9版。本版保持并进一步强化了本书实用性强的特点,通过大量的实例和练习把所讲内容和概念与企业实际结合起来,使读者可以充分感受到科学研究在实际工作中的重要性。特别是每一章开始的实例,是一个贯穿全书的真实故事,以此来说明研究方法在企业实际中的应用,非常巧妙。本版还特别新增了很多网站资源,并教导读者如何利用网络取得研究所需的素材。","今年外借册数":0,"编目审核员":"","调配时间":"","索书号A":"F715/K41=2","责任者三":"","责任者二":"","分类":"","编目审核":0,"预约数":0,"编目审核日期":"","封面地址":"","内容介绍":"","责任者四":"","文献类型":0,"图象页数":0,"责任者":"(美)唐纳德·R·库珀(Donald R.Cooper),(美)帕梅拉·S·欣德勒(Pamela S","版次":"[影印版]","下载":0,"种次字符数据":"","分类数据":"","出版者2":"中国人民大学出版社","MARC类型":"","封面服务器ID":0,"首馆键码":1,"索书号15":"","采编审核日期":"","索书号14":"","索书号13":"","索书号12":"","索书号11":"","责任者2":"(美)唐纳德·R·库珀(DONALD R.COOPER),(美)帕梅拉·S·欣德勒(PAMELA S","索书号10":"","全文地址":"","题名":"商业研究方法","翻译题名":"","处理日期":1216609644000,"分类字母":"","题名缩写":"SYYJFF","丛书名":"","册数":5,"索书号16":"","累计外借册数":74,"调配员":"","修改人员":1,"出版者":"中国人民大学出版社","创建时间":"","卷标":"","种次":"","下载服务器ID":0,"下载地址":""},"ID":"1672cbad72798577fc7c7ba376af5fde"}]